Glassdoor Job Posting - How To Get Solid Candidates Each Time
Getting ready to post a job on Glassdoor?
It's a bit different from other job boards, with its focus on employee reviews, and a layout that's unique for job searchers.
I've got some techniques that will make your posting really stand out and get noticed by applicants. To make it easy, I take you through it all step-by-step, with screenshots that show you exactly what to do.
Also, I've provided information on Glassdoor job posting cost, to help you see how it fits in with your budget.
Get started now, and have a great Glassdoor ad in no time.
1. Create a Glassdoor Account and Optimize Your Profile
To get started on your company's account, go to Glassdoor.com and click "Employers."
On the next page, you'll be prompted to enter information about your company. If your company doesn't yet have an account, you'll be taken to a page to set up your profile.
After you fill out the basic company information for a new account, you'll get a message that it will take 24 hours to review your account.
Once you receive the email to confirm your account, you'll login and see the employer dashboard.
2. Get Started on the Post
Go to Glassdoor.com and click on "Try Free Job Postings."
3. Add Basic Job Post Information
The next page will prompt you to enter basic info about your job.
You'll have a chance to write a more detailed job title after this point, and we've got some advice on that below. Location is the city or region where you want your job posting to be seen. Big cities are generally a bit more expensive (more on that too).
4. Create Your Job Posting
Glassdoor lets you write up your first posting before they get to cost and payments. If you can, follow their recommendation and let people apply directly to your inbox (this gives applicants the "Apply on Glassdoor" option we mentioned earlier). Forcing people to click away from a site will generally result in losing a few people.
A few tips on your post:
- For the job title, you've got a total of 64 characters. Best practice is to start with the official title, for example, "Barista," and then write a very short sentence that gives the top 2 or 3 things about the job, from the applicant's perspective.
- For the job description you appear to have an unlimited amount of space - we put in 14,000 characters without any problems. Here we recommend a fairly short post that highlights reasons employees should want to work for your company. More on that later.
5. Understanding Job Glassdoor Costs and Choosing a Plan
Glassdoor lets you post your ad free for 7 days under two different plans, or pay for a single 30-day add.
Glassdoor gives you multiple options for prices. If you are posting jobs for a larger U.S. metro area, it could cost up to $349 for a one-off job post. Smaller cities and rural areas pay as low as $99 per post.
If you're going to be hiring on a regular basis, you may want to go with a monthly subscription. For $99 to $349 per month (depending on the location of the jobs) you can post 3 jobs.
Here's what the options look like for a job posting in New York City:
One of the nice things about the subscription plans that you'll want to consider is the option to "Swap jobs in and out anytime." This means if you fill a position in the first 10 days of the month, you can take it down and replace it with another position. With the one-time purchase, you cannot do this.
Glassdoor Job Posting Tips
In all of my posts on how to post to job boards, I've mentioned this next tip, and for a reason.
It's the biggest mistake I see in job postings, and a simple fix will help more than you can imagine. All you need to know is the difference between job ads and job descriptions, and use them in the right places.
What's the difference?
A job description is meant to be used as an internal document for describing the job and its responsibilities accurately. It's usually a fairly dry document.
The job ad is meant to be an interesting piece of writing that sells your dream candidate on why they should work for your company. If done right, it will get the best candidates excited about the possibility of working for you.
To learn more about writing a great job ad, go here.
Now, let's have a look at how to optimize your individual postings on Glassdoor.
First of all, write a great title. Like the posts you see on most job boards, people are using the technical title from their job description when they post, and ending up with something that doesn't sell the job, or stand out from the competition.
Check out this list of jobs for "data scientist," currently considered to be one of the toughest jobs to hire for in the U.S.
All of them use almost exactly the same title.
Instead of just putting the title, include a couple words about the best things about the job, from the candidate's position, and you'll have no problem standing out.
Let's move over to the job post body now. I think this is extra important on Glassdoor, because as potential applicants are looking at your job post, they've got those other logos and job titles tempting them to click on the left sidebar.
The second an applicant gets bored with your job post, you can bet they're going to start scanning for a more promising job.
Here's an example of a job post body on Glassdoor:
Let's look at the opening paragraph in the example above.
In this example we've got a big, boring block of text that's completely focused on what the company wants, rather than talking about what the candidate wants.
Once again, if you've done the research you'll know exactly what is most interesting to your ideal applicant, and you'll have that in your opening paragraph
Break this section up - rather than one giant block of text, use a short lead paragraph with a few punchy bullet points that provide information your candidate will really care about.
Here's a job posting that does a bit better than the typical post:
The Human Project put in some effort to make the work and the company sound interesting.
They offer plenty of details that will be interesting from the applicant perspective - the company is new, well-funded, doing cutting-edge work with interesting people and offering competitive compensation.
They also break the information up into short, easy-to-read paragraphs.
Follow an example like theirs, and you'll be a step ahead of your competition.
Time to Open the Glassdoor
We've given you our best tips for creating a really great job ad on Glassdoor. Now you should be ready to post something great and find better employees. If you're interested in a fast, easy way to post to Glassdoor and 100+ other job boards, learn what Betterteam can do for you.