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Pricing:
Glassdoor no longer offers job posting plans. Since partnering with Indeed, employers must pay for a job posting on Indeed to have their job advertised on Glassdoor.
While Indeed offers free and paid options, only paid posts appear on Glassdoor. Indeed's pricing starts at C$5.00 per day with a pay-per-application pricing model.
Review:
Glassdoor is an international employer review site that also features job listings. While the U.S. site attracts more than 50 million monthly visits, Glassdoor's Canadian site attracts an average of 3.5 to 5 million monthly page visits. According to Glassdoor, 74% of their users read at least four reviews of a company before forming an opinion.
Glassdoor offers a wide array of tools employers can use to build and manage their employer brand online. Employers can actively promote their company and jobs through targeted brand advertising. Glassdoor's extensive analytics features allow employers to gain meaningful and actionable insights to inform their brand and hiring strategy.
Pros:
- Sponsored job postings on Indeed are also listed on Glassdoor.
- Employers can easily request, monitor, and respond to reviews.
- Employers can integrate their social media feeds with their Glassdoor profile.
- The site offers targeted advertising options.
- Employers can easily manage their employer brand from a feature-rich dashboard — the Employer Center.
- Employers can showcase their company online with a "Why Work With Us" section and multimedia content.
- Employers can group affiliated company profiles, create segmented profiles, and customize their profiles for job seekers in different countries.
- The site offers comprehensive analytics tools that provide insights into page visits, follower engagement, candidate demographics, ratings data, and more.
Cons:
- Glassdoor's Canadian site is not available in French.
- Company update analytics only feature an engagement rate metric for U.S. profiles.
- Some features aren't available for French Canadian profiles, such as keyword pro and con clouds and ratings by job title reports.
- Employers cannot post jobs directly to Glassdoor. Instead, they have to pay to post a job on Indeed for it to appear on Glassdoor.
- Pricing is not readily available on the website.
Reputation:
Glassdoor is not accredited by the Better Business Bureau (BBB) and has a D- rating on the platform. There are over a dozen, mostly negative reviews of Glassdoor on the BBB site. On Trustpilot, there are more than 500 user reviews, most of which paint a similar, negative picture. These give Glassdoor an overall rating of 1.2 out of 5 stars.
Dominant themes in the reviews include concerns about the company's business practices in terms of how reviews are verified and when they are removed, as well as general dissatisfaction with the site's user-friendliness.
How to Recruit on Glassdoor:
A step-by-step guide for managing your employer brand and promoting your company to attract informed and qualified candidates on Glassdoor.
Create an employer profile.
Sign up for an employer account.
Register for a free account on Glassdoor for Employers to get started. You can always upgrade to a paid plan to access enhanced features at a later stage.
Navigate to Glassdoor for Employers.
Click on the "Join Glassdoor" button toward the top-right corner of the page.
Complete the online form.
Click on "Create Account."
Next, enter details about your business, including your company website, number of employees, employer type, and location.
Click on "Continue."
Glassdoor will verify your profile and send you an update about your account status via email. This can take up to 24 hours.
Add content to your profile.
After logging in to your account, you will be directed to the Employer Center. From here, you can manage your employer brand on the platform, from uploading content and monitoring reviews to tracking profile activity and viewing analytics.
Get started by adding information about your company and uploading content.
Click on the employer profile icon in the left-hand menu.
Review any prepopulated content in your profile for accuracy.
Update and complete the information in your profile.
Follow the prompts to add your company mission statement, website link, location, number of employees, the name of your CEO, and the year your company was founded.
Showcase your company.
Enhance your employer profile with a compelling "About" section and details about your workplace culture, perks, and benefits. You can also add promotional badges to highlight your commitment to specific causes and show off your company culture with photos submitted by members of your community.
Features such as a "Why Work With Us" section; featured reviews; and the option to upload a cover photo, video, and company shared photos are only available with enhanced profiles, which are included in the Standard and Select plans.
Manage your employer brand.
Request reviews.
With the majority of Glassdoor users reading at least four reviews before forming an opinion of a company, it's important to have a fair number of reviews. Ask your current employees to review your company. You can easily send review requests via the Employer Center.
Go to the Employer Center and select "Community Reviews."
Click on "Request More Reviews."
You can choose between two methods of requesting reviews. Select either "Customized Emails" or "Shareable Link."
Enter a campaign name and additional details, depending on the method you selected.
Click on "Send emails" or hit "Generate Link" and copy the link, which you can then share with employees.
Monitor and respond to reviews.
You can view and respond to employee and interview reviews from the "Community Reviews" section in the Employer Center. You can also download your reviews in Excel format to analyze them at a later stage.
When responding to reviews, Glassdoor recommends creating a draft of your response first, reviewing it for errors, being polite regardless of the tone of the review, and acknowledging positive feedback. See Glassdoor's detailed guide on how to respond to reviews for more guidance.
Glassdoor's review intelligence feature, which is available at an additional cost, is a natural language processing engine that automatically searches through reviews and distills insights. This tool is a convenient alternative to the time-consuming task of manually reading and analyzing reviews.
Post company updates.
Showcase your work culture and get candidates excited about working for your company by regularly posting updates, such as new product launches, news stories, company milestones, and events. Whenever you post a company update, users who follow your page receive email alerts, which can help drive traffic to your page.
According to Glassdoor, 75% of their users are more likely to apply for jobs with companies that are active on Glassdoor.
Review your analytics.
Glassdoor's free plan includes company update analytics which allow you to track followers, page views, and engagement with your content. The Standard and Select plans include more detailed analytics, including insights about your followers' locations, demographics, and job functions; keyword analysis of reviews; and competitor comparisons.
More than simply keeping track of what people are saying about a business, Glassdoor's analytics tools help employers to understand who their audience is and how they engage with content. It is then up to the employer to use these insights to optimize their content and target the right audience for their brand.
The Select plan is the most comprehensive one in this regard and includes items such as industry benchmark reports and audience targeting insights.
Promote your company and jobs.
Post your jobs on Indeed.
Together, Glassdoor and Indeed present an almost seamless solution for companies to attract job seekers and build their brands. However, while Indeed famously offers free job postings, these do not appear on Glassdoor. Only paid job posts on Indeed also appear on Glassdoor.
Having your job posts appear on Glassdoor makes it easy for candidates who are already interested in your company and researching it online to find relevant job opportunities.
Read our review of Indeed with pricing information and posting instructions.
Purchase brand advertising.
You can actively promote your company and job openings on Glassdoor with targeted display advertising. This add-on feature allows you to target top talent on the platform — even on competitor profiles — with branded display advertising.
Glassdoor vs. Jobs.ca:
Glassdoor and Jobs.ca are popular sites in Canada; however, the former is primarily a company review platform. Jobs.ca's unique offering lies in its network of niche sites that allow for a more focused hiring approach, while Glassdoor's popularity, reputation, and links to other popular job posting sites make it a good choice for recruitment.
Glassdoor vs. Job Bank:
While Glassdoor is an employer review site that also features job listings, Job Bank is a government-operated job site. Unlike Glassdoor, Job Bank is completely free to use and doesn't require job seekers to sign up to view listings. Job Bank, however, does not provide any employer branding tools.
Glassdoor vs. LinkedIn:
Both LinkedIn and Glassdoor differ from most job sites, as the former is a professional social networking site while the latter is an employer review site. Both feature job listings. LinkedIn essentially offers a vast, searchable candidate database, while Glassdoor offers comprehensive employer branding solutions. Read our comparison of the two sites.
Key Information
Legal Name | Glassdoor, Inc. |
Founder | |
Founding Date | Jun 01, 2007 |
Address | 100 Shoreline Hwy., Mill Valley, California 94941 USA |
Website |