LinkedIn is the world's largest professional social network and has also become a huge force for filling jobs. It can be used to search for great candidates, or employers can buy advertising on the site to promote their open positions.
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LinkedIn Plans and Pricing:
1. Basic Posting Option.
LinkedIn features a basic job posting option that is free of charge. Employers and recruiters can simply click on the "Work" tiles to find "Post a job for free" to post their vacancies in a few simple steps. Their job vacancy will then be posted to the general "Jobs" page on LinkedIn where anyone can view it. Users can also promote their jobs by setting a budget, selecting the pay-per-click option, or choosing dynamic pricing, which is based on the role being advertised.
2. LinkedIn Recruiter.
LinkedIn Recruiter is an advanced tool for searching LinkedIn profiles, organizing your findings, and getting in contact with candidates. It offers 150 InMails per user monthly, bulk InMailing, and advanced search options that include access to full profiles of all LinkedIn members. Contact the LinkedIn sales team for pricing.
3. LinkedIn Recruiter Lite.
LinkedIn Recruiter Lite is a scaled-down version of Recruiter. Lite offers one user and 30 InMails per month. Full profiles can be seen for 3rd-degree connections. It has fewer search parameters available than the full version. Contact the LinkedIn sales team for pricing.
4. LinkedIn Pipeline Builder.
LinkedIn Pipeline Builder allows companies to market to LinkedIn members that fit their criteria through sponsored updates and ads. It also allows potential candidates to express interest in working at the company with a single click or tap. Contact LinkedIn for Pipeline Builder pricing.
5. LinkedIn Career Pages.
LinkedIn's career page cost is negotiated on a business by business basis. A career page is a section of an employer profile geared toward hiring. It allows more options for employer branding, including video, employee perspectives, and images. Companies can personalize job recommendations and other messaging based on member industry, position, and more.
6. LinkedIn Work with Us Ads.
LinkedIn's Work with Us Ads are display-style advertisements that LinkedIn users see in their profiles. They can be used to attract potential applicants and are targeted to your employees' LinkedIn networks. By using this feature, you're also able to block competitors from running ads in your employees' accounts. Contact LinkedIn for Work with Us Ads pricing.
How to Post a Job on LinkedIn:
Five easy steps for posting a job on LinkedIn.
Posting a job on LinkedIn.
Register or log in to your account.
Click on "Join now" or "Sign in" in the top right corner of the LinkedIn home page.
Click on "Post a Job."
You can do this by clicking on the tile icon in the top right corner of your LinkedIn page and then clicking on "Post a job," or by clicking on "Post a free job" just below the tile icon.
Complete the online form.
Enter some basic details about your job vacancy and click on "Get started for free."
Add a job description.
Depending on the role you are advertising, LinkedIn may have a template for you to use. You can edit the template, leave as-is, or rewrite it entirely. Once you are happy with your job description, add skill keywords and a "how did you hear about us" option, then click on "Continue."
Add a way for applicants to contact you.
On the next page, you can edit how you want applicants to apply for your job, either by email or via an external website. You can also add some prescreening questions to your job ad. Once you are satisfied with your post, click on "Post job for free."
Key Information
Legal Name | LinkedIn Corporation |
Founder | |
Founding Date | May 05, 2003 |
Address | 605 W Maude Ave, Sunnyvale, CA 94085, USA |
Number of Employees | 19000 |
Number of Customers | 830000000 |
Telephone | |
Website |
FAQs:
How much does it cost to post a job on LinkedIn?
The maximum LinkedIn job post cost per day is 1.3 times your daily pay-per-click budget. So, if you set your daily budget at US$100.00, you could be charged US$130.00 per day. With pay-per-click, once you set the budget, you only pay when users click your posting.
Is there a standard cost to post jobs on LinkedIn?
No. Since all job advertising on LinkedIn is based on a pay-per-click model, there is no standard price. You set the amount that you want to bid for each click, a daily budget, and that will determine your cost.
Is there any way to track the applicants to my job post on LinkedIn?
Yes, LinkedIn has a Candidate Management feature that allows you to track all the applicants to your job post.
How do I share my job posts on LinkedIn?
- Go to your LinkedIn account homepage.
- Click on the Jobs icon at the top right.
- Click on "Manage Job Postings."
- Click on the title of the job you want to share.
- Go to the "Actions For This Job" box and click on "Share."
- Select your preferred sharing option and share away.
Does LinkedIn post jobs to other job boards?
Some job boards and other sites will syndicate your jobs or allow them to be aggregated on other job websites. At this time LinkedIn jobs do not get aggregated.
What sets LinkedIn job ads apart from posts on job boards?
One of the big differences is that people don't only go to LinkedIn to look for jobs. It's a place to connect with friends and colleagues, research businesses and potential clients, and catch up on industry news. LinkedIn job listings reach people that aren't necessarily looking for a job but may be interested in your position.
Can LinkedIn promote my job posts?
Yes, LinkedIn has a targeted job promotion feature that is available to employers. For additional ways to boost your job posts, you can check out our guide to social media recruiting and Facebook recruiting.
How can I post a job on LinkedIn company page for my business?
Make sure that when you post the job, you select the company name of the company whose page you want the post to appear on at the beginning of the process.
When is the best time to post a job on LinkedIn?
Ideally, you should post your job four months before the start date. This will give you sufficient time to screen and interview candidates, and enable a seamless recruitment and onboarding process.