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Chapter 4

Monster Job Posting Guidelines For Ads That Attract Winners

Monster Advertising Tips

Combing through tons of crappy resumes can be a beast.

And you'll want to learn how to take full advantage of it's Monster's job posting powers. 

Monster.com was one of the earliest players in the job board game - it got started in 1999, 5 years before Indeed - and remains as one of the most highly trafficked job boards on the web. 

Despite its popularity, there is still a big opportunity for you to stand out as an employer and attract awesome candidates, using some of Monster's job post boosting features and my techniques for optimizing your post. 

Below I've got tips on how to get more out of your Monster job posts, as well as step-by-step instructions for using the job board, and pricing information.

Monster home page.

Create a Monster Job Ad that Top Applicants Can't Ignore

With a job board as busy and popular as Monster, you're going to find that with almost any job you post, there are going to be a few pages of similar jobs.

So how do you get your job noticed?

As it turns out, it's not that hard. Most people posting to Monster aren't doing a good job of standing out from the pack. We're going to take a close look at one of the main areas you'll want to optimize for, your title and description. 

The title and description are what people see when they scroll through pages of jobs similar to yours, so it's an important place to set yourself apart. But here's a fairly typical sample of what you'll see when you scroll through ads on Monster:

Monster job examples.

The job titles are mostly the same, and the descriptions range from merely boring to a string of accidental text, as in the example I highlighted above. 

If you're going to spend good money to place an ad on Monster, you owe it to yourself to take a spend a few minutes to optimize the title and description.

I spent quite a bit of time combing through ads for the most competitive jobs to hire for right now, including truck drivers, electrical engineers, data scientists and marketing managers, and didn't find examples of great job titles or descriptions.  

I did find some particularly terrible ones:

More Monster job examples.

What happened there? I'm guessing those numbers are used to designate the job, but they have no business being in the title of an ad meant to draw in applicants. 

Let's take a look at an ad that we can improve on.

Job ad we can improve on.

I'm just going to take some of the information that's buried in the bottom of that description, move it up, get rid of some of the boring, repetitive stuff, and add in a little of what I found after clicking through to the full description. Here's what I came up with:

Senior Manager - Medical Marketing - We're innovating and changing lives! Come join us.
Come work in sunny San Diego, California for a small pharmaceutical company that discovers and develops innovative and life-changing drugs to treat patients whose medical needs are going unmet.

I'm sure I could do even better with a little research - but you can see how easy it is to improve on these ads. 

The key take away?

Always look at your Monster ads from the applicant perspective. Do a search from the applicant side, look at the ads you'll be competing with and think "What makes me stand out from the rest?" before you write your title and description

You'll want to keep thinking this way when you write the body of the ad. 

Here again, there is so much room for improvement. Most of the "job ads" are a lot of bullet points describing job duties and qualifications - never even taking into consideration what applicants might be looking for.

All you have to do to stand out is write your ad with the applicant in mind, and include the information that they'll want to read. Refer to my article about writing a job ad for step-by-step instructions on writing the body of the ad.

Ok, with this information in hand, you're ready to post an ad to Monster. Follow our step-by-step guide below. 

How To Post Jobs on Monster

Ok, ready to post your job ad to Monster now? Here are easy step-by-step instructions, with images, to get you going.

1. Get started. Go to Monster.com and click "Post a Job."

Post a job to Monster step 1.

2. Decide how many jobs you're posting. Monster gives you two options next, one for people only posting a single job, one for people posting 2 or more. Post a job to Monster step 2.

3. Instructions for a single job (skip to step 5 if you have more than 1 job). If you choose 1 job, you'll be asked to give the type of job and location before going further, then you'll see the job posting cost

It will vary depending on the city you're posting in. You'll also have an option to boost your post through Monster's Twitter feed and a targeted email campaign. If you really need to get the word out, it's worth the small extra price. 

How to post to Monster step 3.

4. Start the checkout process. That was pretty easy! Now you'll be taken through a pretty standard checkout and account creation process. 

5. The process for 2 or more jobs. If you choose 2 or more jobs, you'll be asked to choose a package first.

How to post to Monster step 5.

As you can see, there are quite a number of possibilities here, depending on how many ads you'll be posting. You can also choose to run the ad for 30 or 60 days. 

6. Add-on options. After clicking Buy Now, you'll be presented with a number of options for helping to increase the visibility of your ad. All of them are great, and will help get you more applicants. You'll want to choose based on budget and what you think will be more likely to reach your target audience.

7. Checkout. From here you'll be taken through a pretty standard checkout and account creation process. 


Monster Job Posting Cost

As you can see, the cost for posting to Monster can range quite a bit, depending on the number of ads you decide to buy and the add-ons you get. 

The least expensive price per ad is $135 when you buy 100 ads or more. The most expensive we found, without add-ons, was $425 for a single post. 

When you buy more than one ad, you get a few more add-on options, as you'll see detailed Monster Pricing below:

Monster job posting cost.

Ultimately, Monster has very flexible options when it comes to pricing, and being able to buy in bulk will definitely help you save in the long run. 

Unleash the Monster!

Ok, we've given you everything you need to get the most out of Monster and really rock this powerful tool for finding applicants. Interested in posting your killer job description to other job boards too? We've got a great tool for helping you post to 100+ job boards in minutes. Give it a try!