Facebook job postings allow employers to post jobs directly to their page. Employers can then run the postings as ads and target potential employees. Job applications can be automatically filled out with the applicant's profile information, which applicants can edit.
There are 1.09 billion people active on Facebook every day. Your dream candidate may not be actively searching job boards for work, but there's a good chance they've got a Facebook account. Using Facebook ads for recruiting employees might be a good option if you're in a tough job market.
How do I create a Facebook Job Posting?
- Go to your company Facebook page.
- Look at the options under "Write Something."
- Click "Publish a Job Post."
- Add information to your Facebook job posting.
- Be sure to add a photo - your post will perform much better.
- Review and click "Publish Job Post."
- Consider "Boosting" your post once it goes live.
Facebook Job Posting Tips:
It's one thing to post a job on Facebook, it's another to have it successfully recruit quality applicants. We'll show you our top tips on how to post jobs on Facebook with the Facebook jobs feature.
1. Know the difference between a job posting and a job description.
Put simply, a job description is a piece of technical writing meant for internal use that describes expectations, duties, and qualifications that go with a role. A job posting, on the other hand, is written for external use - it is meant to attract the attention of great applicants and get them to drop everything and apply for your position.
Check out what UPS, a company that focuses heavily on social recruiting, does with Facebook ads for recruiting.
Everything in that post is focused on the potential candidate, including the branded image with a testimonial from an actual employee, with UPS using learning and growth opportunities as a hook.
2. Start the text of the post with a question applicants will say "yes" to.
Facebook ad expert Amy Porterfield suggests that if you're running an ad, you should start the text with a question that someone reading it will answer "Yes" to. This is a common theme you'll see among Facebook job postings and advertising in general. That's because it works.
3. Boost your post for a wider reach and targeting abilities.
Boosting your post will get it seen by a much wider section of Facebook users instead of just those who follow your page.
How to Boost Your Job Post on Facebook:
- Find your job post in your company Facebook feed.
- Click "Boost Job."
- Set the targeting of the ad.
- Choose the ad duration.
- Set your Ad budget.
- Review ad text.
- Click "Boost."
4. Target an audience for your Facebook job post.
Facebook provides a number of ways to target your job post so that the most relevant candidates see it. You can include and exclude groups of people based on pages they have liked, interests, education, locations, and more. Think carefully about your ideal candidate and structure your targetting to suit.
Covering the entire U.S. is rarely a good option so narrow it down to locations within an easy commute to your company or locations where people frequently relocate from.
Do not go overboard with targetting and create too narrow a group of prospects. Your job post will get seen so rarerly it is unlikely to perform so it is important to keep that balance
5. Maximize Engagement With Perfectly Sized Images.
Just having an image in a post makes people 230 percent more likely to interact with it. Make sure you use the right size photos so that your posts look good on Facebook and on all devices people connect to it with.
Here's a quick reference for common image sizes (in pixels):
- Post: 940 x 788
- In-feed ad image: 1200 x 628
- Right column ad image: 1200 x 628
- Carousel ad image: 600 x 600
Using Facebook for recruiting is a very effective way to reach candidates that are "passive," or not searching for a job, but open to the right opportunities. Using Facebook posts and ad targeting features, you can connect with these hard-to-reach candidates.
How to Recruit on Facebook:
1. Create attention-grabbing job postings.
There's a lot competing for your ideal candidate's attention on Facebook. So how do you compete?
To get started, you'll want to do some quick research: Talk to your colleagues and find out what they love most about the job. This could be the relationships they have with coworkers, the location, the equipment, the benefits, etc. Now go to Glassdoor's reviews and look at what people in the position you're hiring for complain about in the "Cons" section.
Now, take everything you've learned and make that the focus of your Facebook recruiting strategy.
2. Use Facebook to promote your job fair.
If you're preparing to do a lot of hiring, a job fair or a smaller job event may be right for you. But how do you make sure it's well attended?
Here's another place Facebook can help, with their event-specific ads. To create these, first, you'll need to create an event with Facebook. When you run the ad, Facebook will automatically create a call to action that allows people to say if they're interested in attending the event and confirm if they plan to attend or not. People can also like, share and comment on it.
How to Create an Event in Facebook for a Job Fair:
- Login to Facebook.
- Click "Create Event" under "Events" on the left side of the page.
- Add basic event information.
- Add a 1920 x 1080 pixel image.
- Mark the event "public."
- To boost attendance, promote the event with a Facebook ad.
3. Make a video ad candidates and Facebook will love.
The word is that Facebook has been giving video posts a lot of love in the feed, showing them more often than other posts. So video content should be part of your efforts.
Does producing video sound expensive and scary? It used to be much harder than it is now. But these days we've got great little cameras tucked into all our phones. Following a few simple tips, you can create videos to promote your jobs and company work culture on Facebook.
Tips for Making a Recruiting Video:
- Use a mobile phone made in the last few years.
- Have good lighting on the faces of your subjects (avoid backlighting).
- Hold your phone in the landscape (horizontal) position.
- Try to limit background noise.
- Start fast with a video of employees talking about why they like the company.
For more tips on recording the video, go to tip 12 of our article on social recruiting.
Once you've recorded your video, you can upload it to your Facebook feed just by clicking Photo / Video above your next post.
To create a video ad, begin the process of creating an ad. After you've selected the type of ad you want (it doesn't have to be a video views ad) and targeted your audience, you'll see the option to upload a video in the "Media" section.
4. Tap into your employee's network of friends.
People tend to build networks of friends with similar interests. By getting your employees to like your Facebook page, you're connecting yourself to a network of people who work in your industry.
The most manual method is to invite them individually by going to your Facebook home page, copying and pasting the website address (the URL), and emailing it to employees. If you're friends with employees or colleagues on Facebook, you can use the "Invite Friends" feature.
If you're not connected to people you work with on Facebook, you may want to consider using your email account to connect with them.
5. Use Facebook Live to meet potential candidates.
Would you like to be able to connect with potential candidates live, via video? You could show them what a few minutes on the job are like, introduce some co-workers, or do a question and answer session about a job opening.
Facebook has just come out with a tool that allows you to broadcast live videos right in your Facebook feed. To use it, you'll need to have Facebook set up on your phone.
How to Use Facebook Live for Recruiting:
- Start promoting the day and time of the live session on social media a week before.
- When you're ready for the event, open the Facebook app on your phone.
- Navigate to the Facebook page you're posting to, and tap "Publish."
- Tap "Live Video."
- Tap the blue "Go Live" button.
- Let visitors know you're answering employment questions.
- Watch for questions and comments to appear below the video feed, and answer them with your voice.
When you're finished, a recorded version of the video will automatically be added to your timeline. Big companies that are on top of their social recruiting game, like UPS, have already started using this tool. Give it a try and see if it works for your company.
Can I search Facebook by job title?
A lot of people are interested in using the Facebook recruiting tool for proactively sourcing candidates. It looks like at one time you could find people by job title, but our latest tests for this didn't bring up any results.
Is recruiting with Facebook a good idea for small businesses?
Yes, the Facebook recruitment process can be very effective for small businesses. Partially because the cost of testing it is free, plus you can set the budget very low on ads if you decide to test them. The targeting features that let you narrow your ads to show to people who really fit your employee, also make using Facebook attractive for recruiting for small businesses.
Do you have any advice for how to recruit employees on Facebook for hard to fill jobs?
Recruiting through Facebook for hard to fill jobs can be very effective. The key is knowing as much as you can about your ideal employee, so that your Facebook job posting is well-targeted to them.