A job posting template is used to post jobs and helps standardize them across a business. A good template should list things that attract great candidates, rather than listing requirements and qualifications. Job postings are also called a job advertisement, announcement, job ad, or wanted ad.
How to Write a Job Posting:
Let’s get right down to work here, with job posting tips on creating a job advertisement that gets noticed on job boards.
1. Use a killer job title.
This is the most important part of your job posting when you’re posting to boards. When you write your title, include the name of the position and the top one to three things that will make the job attractive to an applicant.
2. Add an emotive introduction.
This is a single paragraph that gives three to five details applicants will find most exciting about the job. It is similar to the lede that newspapers use to hook you into reading the full article.
3. Tell your company story.
Information about your company that applicants want to know. How many years you’ve been in business, how long employees stay (if this shows that people stick with you), interesting clients or projects, equipment that applicants will be excited about, awards, accolades, and work culture facts that will interest them.
4. Really sell the position.
Rather than the typical laundry list of bullet points, only include requirements that are essential to this job. Try to limit yourself to one to three things. Then provide information on work hours, pay, interesting coworkers, education opportunities, benefits or perks, and anything else applicants will find interesting.
5. Push your location.
Moving is an obstacle to anyone considering your job that doesn’t live in your region. If you want to attract people from other places, sell applicants on the location. Give them details about schools, activities, crime rates, things to do, etc. If your location is an easy commute from many key hiring areas then make sure to spell out the actual commute time. A candidate will always be keen on a role that can cut their commute by 30 minutes.
6. Repeat why they should apply.
This section is a quick bullet-pointed recap of the top five to six reasons someone should apply to your job. If you have a long job post this will make sure that your key points are front-of-mind when the candidate is hovering over the apply button.
7. Spell out the application process.
Detail everything from when they first apply to when they get hired. Candidates won't be left in the dark about "what happens next." This is especially important if you have a role that is a one interview hire. Candidates that are immediately available will jump on roles like this as they can get a job in days vs weeks.
8. Have other people read it.
Treat this job post writing exercise just as you would any other important piece of company marketing. Get multiple people to read it and provide you with honest feedback. Make sure you have fixed any errors before you post the job to hundreds of job boards.
9. Improve your email responses.
Look at all the emails that you send to candidates at each step of the hiring process. Pick them apart and ensure they are clear, personal, and continue to sell the candidate on the role at every step. A poor first response to a candidate application will undo all the good work you did in the job post getting them to apply.
Job Descriptions Are Not Job Posts:
Many people are confusing job postings with job descriptions. A job description should be a detailed if somewhat dry description of the responsibilities and expectations for a job that a company uses internally. A job posting is meant to sell applicants on your company, team, location and all the things that make working for you great. That’s what you should be posting to job boards.
Examples of Effective Job Postings:
- Sales Associate Job Description
- Sales Manager Job Description Template
- Account Manager Job Description
- Administrative Assistant Job Description Template
- General Job Description Template
You can see our full list of job description templates here. Below we've got a sample job posting for a truck driver, a business analyst, and a nurse that we've created using our templates.
1. Help wanted ad example for a trucking company.
This example will show you how to write a help wanted ad for a truck driver position.
2. Business analyst employment posting example.
3. Registered nurse job advertisement example.
Best Online Job Posting Examples:
1. Lyft craigslist posting.
The headline gives a benefit that any potential Lyft driver can understand immediately - $1,500/week. Then four quick points that sell the job to drivers, and finally a short list of requirements. This should give you a good jumping off point for how to write a job advertisement for craigslist.
2. Glassdoor job posting.
Top 3 Job Post Writing Tips:
Hiring markets are really tight these days, and a little extra work on your job listing won't cost much but will have big results. The key is knowing exactly what will most interest candidates in your job.
1. Use Glassdoor as a research tool.
Go to Glassdoor's home page, type in the job you're hiring for, clear the location field, and search. Click on a company in the left column, then click on their reviews - you'll see them in the tab above the company description. Scroll through the reviews and read the "Cons" section. Look through a couple companies until you have a list of cons that come up repeatedly.
Use these in your ad. For instance, if everyone complains about being micromanaged, include "Tired of being micromanaged?"
2. Do further research with Indeed forums.
Indeed has a great feature that can help you do further research for details that will win job seekers over. Go to Indeed's forums page. Do a search for the position you're researching. Put the search in quotes to get exact matches. Example:"registered nurse." Skim the forum titles looking for ones that talk about what people like and don't like about the job and address those in your job post.
3. Ask your employees what they love about the job.
No one knows what it's like to work at your company better than your employees. Ask them what they like about the company location, what is different about working for your company, what they love most, and if there is anything specific they would enjoy telling potential hires about the company.
How do I write a job posting template?
- Create a new document in Word.
- Use brackets to indicate where information is to be added.
- Include sections for title, position, and company.
- Create brackets for basic info like salary and benefits in the "position" section.
- Include a section for essential duties and responsibilities.
- Save as a template and share.
How can I write employment ads that get attention in competitive markets?
Focus on the details of the job that would be most attractive to potential candidates. If you've got great pay, solid benefits, interesting projects or clients, an amazing location, etc. be sure to put that in your hiring ads. Awesome job ads use real details about the job to get candidates excited.
Also, don't get caught up in the idea of writing creative job postings. Real details about what makes your job write trump cleverness any day.
How do I write a compelling job description?
Focus on the positive aspects of the job and the benefits of working for your company. If you need inspiration, check out our job description template.
Where can I find examples of the best job adverts?
When most people think of the best employment ads, they think of clever hiring ads that are often humorous. These might be good at getting the attention of more people, but serious candidates will respond best to real details about the job that tell them how their day-to-day life will be on the job. Focus on these rather than trying to be clever, and you'll create best job advertisements for your company. We've got examples here that can get you started.
How do you create job postings?
- Go to a job posting site such as Indeed, Glassdoor, or LinkedIn.
- Find their job postings page, typically it will say "Post a Job."
- Enter the details about your company and job.
- Choose a budget.
- Confirm the job posting.
- Monitor the results and try different sites as needed.
How do I write a job vacancy advertisement for a job I don't know well?
This is a common question. A lot of people feel like they won't know how to write a good job advert if they've never done the job, or aren't familiar with it. The first thing to do is talk to colleagues that are familiar with the job, or if that's not possible, search for forums where people that hold the job go to chat about it and read what they're saying. To write effective job ads you'll want to find out what will attract top candidates to your position. For example, if a lot of them complain about not enough PTO, and yours is unusually generous, make sure to include that when writing job ads.
What advice do you have for how to write a recruitment ad that performs well on Indeed?
We've got a whole post about Indeed with advice on how to write a good job advertisement for that particular job board. At its core, it doesn't vary much from how to write a job advert for any other venue. Focus on the real details of the job that matter to potential employees, and you'll be doing well. Also make sure you job description wording is clear and free of typos, and the job description format is nice.
I'm not sure how much I want to pay. Any advice?
You can search online via the BLS website to learn what the average wage is for different jobs in different regions. You can also add DOE to your job postings. This stands for "depends on experience" and allows you to decide what individual candidates' are worth.