Reddit is a social networking site that focuses on news aggregation, communities, and discussion. With hundreds of millions of unique visitors each month, employers often bypass job posting sites and post free jobs on various recruitment-specific communities to reach a different audience.
Reddit jobs appear as posts in a subreddit (Reddit community). Users determine which posts appear at the top of a subreddit with an "upvoting" system that ranks each post on its popularity. However, some recruiting subreddits show job posts in chronological order.
Social recruiting comes with its own unique caveats and set of rules for best practice. This guide will take you through the process of using Reddit for successful business recruiting.
How to Create a Reddit Job Post:
- Create a Reddit account.
- Find a suitable recruiting subreddit.
- Click "Submit a new text post" on the right hand column.
- Read the rules of the subreddit.
- Enter the post details.
- Click "Submit."
Reddit Job Posting Tips:
1. Learn how Redditors use the site.
The best way to understand how users interact on Reddit is to use the platform yourself. Start by creating an account and subscribe to subreddits that interest you. You'll find quickly that Redditors detest spam and are quick at pointing out fake information, and that it is difficult to build trust. If your job post or company earns a bad reputation, expect Redditors to point that out in the comment section. Your Karma score (trust points) will go along way in building credibility on the platform.
2. Find recruitment subreddits that are specific to a state.
If you're advertising a position in a specific state, it would help to post your vacancy in a state-specific subreddit. As an example, the subreddit r/chicagojobs is frequented by job-seekers in Chicago. Job-seekers often perform searches such as "reddit nyc jobs," or "reddit chicago jobs," and land on the corresponding subreddit page, making it useful to post in state-specific subreddits.
3. Find recruitment subreddits that are specific to a field of work.
Similarly, job seekers who are looking for employment in a specific field of work will often turn to subreddits advertising positions in their preferred field. These include subreddits like r/techjobs and r/HireaWriter, which correspond to search queries such as "reddit it jobs" and "reddit writing jobs." Other popular career-specific job searches include "reddit finance jobs" and "reddit data science jobs."
4. Use message boards to engage with job-seekers asking questions.
Many people use Reddit as an information portal for finding new jobs. Part-time job-seekers in particular use Reddit to find information on the best part time jobs available, the best online jobs for college students, or the best jobs from home. As an example, college students post questions such as "What are best jobs for college students?" on Reddit, or perform searches such as "best jobs for college students reddit," and "online jobs for college students reddit." By engaging with these Reddit threads, you can direct them to your company career page, or a link to a company job posting. Other Redditors who view the thread are also likely to see your information.
5. Speak directly to your audience.
The Reddit community prefers language that speaks to them directly and appeals to their interests, and not a default template of requirements and responsibilities. Moreover, be honest and detailed about your advertised position. If a position is an entry-level one, don't then say that it requires three years of experience. That's the quickest way to get down-voted.
Read our detailed article for more strategies and suggestions on recruiting on social networks.