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1. Integrating AI into recruitment strategies.

AI-focused recruitment has gained traction over the last few years, and 2025 will be no different. There will be a continuous push for new and improved AI-powered software that can provide a streamlined hiring process for companies of all sizes.

Strides will also be made in automated candidate engagement, including AI-enabled interviewing, talent pipeline development, and proactive sourcing. Learn more about how AI will change human resources in the coming years.

3. Emphasizing skills-based hiring.

Skills-based hiring allows recruiters to assess potential employees on their complete skills profile rather than just focusing on traditional education. This hiring method takes a holistic approach to recruitment and may benefit companies wanting to invest in their employees' development rather than hiring based solely on qualifications.

There will also be a continuous shift towards transferable skills hiring. Instead of looking for relevant previous work experience, recruiters will increasingly focus on transferable skills to help expand their talent pool.

Transferable skills include problem-solving, adaptability, communication, creativity, financial literacy, and more. These skills are often referred to as soft skills.

4. Recruiting for a hybrid workplace.

Recruitment firms have already seen a significant increase in the number of candidates seeking out hybrid work positions to reduce their daily commute, provide more time to be with family, and ease the pressure of sustained social contact.

Many businesses operate with a diverse team that includes a combination of full-timers, contractors, and freelancers. Because of the competitive labor market, more employers are offering creative benefits including flexible work schedules. This has helped to differentiate brands and create a more attractive workplace for potential candidates.

5. Enhancing the candidate experience.

With the demand for skilled candidates often outweighing the supply, job seekers are becoming more selective when choosing which companies to apply to and are strongly influenced by employer brands, with candidate experience becoming an increasingly important factor.

6. Tailoring recruitment to millennials and Gen Z employees.

While millennials already make up the largest part of the global workforce, 2024 will see more Gen Z candidates join the workforce. Tailoring recruitment strategies to these two generations is essential for businesses that want to attract and retain the future workforce.

7. Focusing on internal mobility.

In addition to enhanced and proactive external recruitment efforts to fill skills gaps, employers are also giving more importance to internal mobility and looking to the human capital they already have before initiating costly and time-consuming external recruiting drives.

In addition to being more cost-effective, offering development opportunities to current employees to fill skills gaps can improve employee satisfaction and loyalty, ultimately contributing to a stronger employer brand and giving your business a competitive edge.

8. Adopting improved diversity, equity, and inclusion (DEI) practices.

While diversity hiring is nothing new, it remains a popular and growing recruiting trend in 2024. Inclusion, equity, and diversity practices have shifted into the spotlight and can strongly influence candidates' perception of an employer's brand and their decisions to pursue or disregard advertised job openings.

Employers will have to pay close attention to the language, variety of sourcing channels, and screening and evaluation practices they use, ensuring that these are unbiased. Prioritizing diversity, equity, and inclusion also offers businesses many other benefits, including improved employee happiness, productivity, retention, and loyalty.

9. Engaging with passive talent.

With passive job seekers making up at least 70% of the U.S. workforce, reaching out to professionals not actively looking for new opportunities may hold significant benefits.

Employers will need to ensure their talent acquisition strategy ensures a robust passive sourcing plan to connect with workers via social media, employee referrals, and networking events.

10. Expanding employer branding activities.

Before applying to new vacancies, job seekers are researching a business's reputation and brand. Therefore, employers are starting to see the importance of maintaining or improving their brand image. Just like with customers, future applicants will want to associate themselves with a business that is respected in their industry.

  • AI.
  • Mobile applications.
  • Blockchain.
  • Cloud storage.
  • Predictive analytics.
  • Big data.

FAQs:

Why is employer branding important?

Many candidates may be inclined to reject jobs from businesses with a poor reputation. Therefore, it's important to appeal to candidates with a strong and attractive brand. Candidates want to work for a business they are proud of, as they will represent your business outside of the office.

What is a candidate-driven market?

A candidate-driven market is when the job seeker has the advantage of picking which business they wish to work for. In the coming years, there will be a shift in the recruiting process, which includes candidates obtaining more power. Recruiters will have to appeal to future candidates with excellent recruitment marketing and employer branding.

What are examples of soft skills?

  • Communication.
  • Teamwork.
  • Problem-solving.
  • Time management.
  • Adaptability.
  • Creativity.
  • Financial literacy.

Should businesses continue to use traditional job boards?

While traditional job boards certainly remain a top recruiting trend, it's no longer your only option as a recruiter. In addition to posting vacancies on job boards, find new and creative ways to appeal to candidates, such as project-based hiring, online hiring, and recruitment marketing.

The proper use of technology can have a significant change in the HR and recruitment process. More processes are being simplified and automated, resulting in an efficient HR and recruitment process. Technology has and will continue to transform human resources and give them a new direction.

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