How To Write Job Ads That Work [Examples and 3 Templates]
Some jobs are just hard to fill, right?
You post the ad to as many job boards as you can, you spend more and more money on promotion, and just don't get good responses. You may even end up hiring a recruiter or a headhunter, eventually spending way more than you wanted to fill the job.
What if there was a better way?
Something you could do in less than 30 minutes that greatly increased your chances of finding a great candidate - and cost you nothing?
I'm going to show you step-by-step how to advertise a job and bring in a lot more candidates with a - all it will cost you is about 30 minutes of your time.
Employment Advertising 101
When I look at job postings on boards like Indeed or Monster, there’s one problem I always notice - people are confusing job ads with job descriptions.
A job description should be a detailed, if somewhat dry description of the responsibilities and expectations for a job that a company uses internally. You can learn more about them here.
A job ad is meant to sell applicants on your company, team, location and all the things that make working for you great. That’s what you should be posting to job boards.
Essential Ingredients of A Job Ad Template
Let’s get right down to work here, and look at exactly what goes into creating a job ad that gets noticed on job boards.
1. The Title: This is the most important part of your job ad when you’re posting to boards. When you write your title, include the name of the position and the top 1 to 3 things that will make the job attractive to an applicant.
2. The Intro: This is single paragraph that gives 3 to 5 details applicants will find most exciting about the job.
3. The Company: Information about your company that applicants want to know. How many years you’ve been in business, how long employees stay (if this shows that people stick with you), interesting clients or projects, equipment that applicants will be excited about, awards, accolades, and work culture facts that will interest them.
4. The Position: Rather than the typical laundry list of bullet points, only include requirements that are essential to this job. Try to limit yourself to 1-3 things. Then provide information on work hours, pay, interesting co-workers, education opportunities, benefits or perks, and anything else applicants will find interesting.
5. The Location: Moving is an obstacle to anyone considering your job that doesn’t live in your region. If you want to attract people from other places, sell applicants on the location. Give them details about schools, activities, crime rates, things to do, etc.
6. Why should you apply? This section is a quick bullet-pointed recap of the top 5 to 6 reasons someone should apply to your job.
That’s it! Want to know how to figure out exactly what information you should include to make your ad attractive to applicants? Download our free advanced guide to writing job ads.
Examples Of Effective Job Ads
Below we've got a couple job ad examples we've created using our templates.
Help wanted ad example for a trucking company:
Business analyst employment ad example:
Registered nurse job ad example:
Best Job Postings from Other Companies
What makes it great?
The headline gives a benefit that any potential Lyft driver can understand immediately - $1,500/week. Then four quick points that sell the job to drivers, and finally a short list of requirements.
A Solid Job Ad Example from Glassdoor:
This ad really focuses on what the job offers the candidate, rather than asking what candidates can offer their company. Taking this angle with your ad will definitely help sell your jobs.
3 Next Level Job Ad Writing Tips
Want to get even more out of your job ads?
Hiring markets are really tight these days, and a little extra work on your job ad won't cost much, but will have big results. The key is knowing exactly what will most interest candidates in your job. Here are three things you can do in 5 minutes to help you write better ads.
The Glassdoor Hack
1. Go to Glassdoor's home page, type in the job you're hiring for, clear the location field, and search.
2. Click on a company in the left column, then click on their reviews - you'll see them in the tab above the company description.
3. Scroll through the reviews and read the "Cons" section. Look through a couple companies until you have a list of cons that come up repeatedly.
4. Use these in your ad. For instance, if everyone complains about being micromanaged, include "Tired of being micromanaged?"
Dig Deep for Details on Indeed Forums
Indeed has a great feature that can help you do further research for details that will win candidates over.
1. Go to Indeed's forums page.
2. Do a search for the position you're researching. Put the search in quotes to get exact matches. Example: "registered nurse."
3. Skim the forum titles looking for ones that talk about what people like and don't like about the job. You'll find specific details. For example, I found this thread that showed me that a lot of RNs worry about high patient loads, which I used in my sample ad above.
Talk to the People Who Know the Job Best
No one knows what it's like to work at your company better than your employees. Here are some questions you can ask to get great details from them:
- What do employees in this position like about the city where your company is based?
- What is different about working in this position for your company, as opposed to other companies?
- What do people in this position love about your company?
- Is there anything about the company that employees in this position would enjoy telling friends in the same industry about?
Ready to post your job to 100+ job boards and start getting some results? Post your job with Betterteam now.