Recruiting Trends 2020

Learn more about the top 2020 recruiting trends.

Recruiting Trends 2020

July 24th, 2020

The recruitment process is changing. Finding and hiring great candidates, especially those with sought-after skills, has become a costly and time-consuming job.

In 2020, new and innovative recruiting trends will greatly impact this recruitment process. These trends will inspire new methods to attract, shortlist, and hire suitable candidates for jobs within various businesses and industries.

What is the importance of implementing recruiting trends in 2020

In 2020, the recruiting process will be introduced to innovative new trends that will reshape the way recruiters source, attract, and hire candidates. The candidate is now being treated as a customer, so recruiters will need new ways to appeal to talent.

Collaborative hiring.

Including your entire team in the recruiting process could help you build a substantial pool of qualified candidates that are more productive and loyal to the business. This new trend has caught the attention of many businesses, resulting in an increase in referrals and employee referral programs.

Recruitment marketing.

This involves using common marketing practices in your recruiting process. With the help of effective marketing tactics, recruiters are able to find, attract and nurture talented candidates. Essentially, you will market the business or job position to the candidate, inspiring them to apply to your business's job openings.

Employer branding.

Before applying, job seekers are researching a business's reputation and brand. Therefore, employers are starting to see the importance of maintaining or improving their brand image. Just like with customers, future applicants will want to associate themselves with a business that is respected in their industry.

Transferable skills.

In certain industries, it's becoming increasingly hard to find skilled individuals. In response, recruiters have started to look beyond the limitations of their industry to find talented candidates. This has resulted in a shift from experience-based hiring to hiring based on transferable skills. Instead of looking for relevant previous work experience, recruiters will increasingly focus on transferable skills to help expand their talent pool.

Transferable skills include problem-solving, adaptability, communication, creativity, financial literacy, and more. These skills are often referred to as soft skills.

Artificial Intelligence (AI).

AI in recruitment will spread in 2020, changing the entire HR process. Offering a range of useful recruiting tools, including automated candidate sourcing, recovery, and matching, AI in recruitment continues to expand.

Learn more about how AI will change human resources.

Diversity hiring.

While diversity hiring is nothing new, it remains a popular and growing recruiting trend in 2020. Inclusion and diversity methods offer businesses many benefits including improved employee happiness, productivity, retention, loyalty, and employer branding.

Talent pools.

Building a talent pool database gives recruiters and HR Managers easy access to qualified and talented candidates. Talent pools don't only consist of candidates that have simply applied for jobs. They also include candidates that were sourced, referred, and joined your team through the inbound method.

An increasingly popular method for staying in touch with potential candidates and attracting top talent to fill vacant positions quickly is to maintain a talent network on your company's career site.

Learn how to build a talent pool with these five simple steps.


Also referred to as online recruitment, this trend refers to using the web, software and other technology to attract, assess and hire suitable candidates. As technology advances, the recruiting process will become simple and more efficient. The online recruitment method includes social media recruiting and the use of software, such as Applicant Tracking and HRIS.

Project-based hiring.

In 2020, there will be a shift from job description-based recruiting, to project-based recruiting - ultimately changing the way businesses operate and manage their projects. An advantage of this new trend is being able to gather talented individuals who are the best in their field for each project.

Data-driven recruiting.

With this trend, planning and decision-making are based on data obtained through HR technology such as ATS and recruitment marketing platforms. This helps reveal important insights on which parts of your hiring strategy work well, and which parts need improvement.

Work flexibility.

Many businesses operate with a diverse team that includes a combination of full-timers, contractors, freelancers, and interns. Because of the competitive labor market, more employers are offering creative benefits including flexible work schedules. This has helped to differentiate brands and create a more attractive workplace for potential candidates.

This is an appealing benefit for independent workers who like the fact that they can work anywhere they want, and whenever they want. Technology has been a huge enabler of this growing trend, helping to connect teams from all over the world.

Attract Gen-Z.

While generation-Z is currently filling internships and entry-level positions, it's important to look to the future and invest in this new generation. Generation-Z are slowly making their way into the workforce, with over 60 million young and talented job-seekers expected to enter the U.S. job market in the coming years.

What are the latest tech trends in recruitment
  • Social media recruiting.
  • Mobile applications.
  • Blockchain.
  • Cloud storage.
  • Predictive analytics.
  • Big data.


Why is employer branding important?

In the U.S., 69% of candidates will reject jobs from businesses with a poor reputation. Therefore, it's important to appeal to candidates with a strong and attractive brand. Candidates want to work for a business they are proud of, as they will represent your business outside of the office.

What is a candidate driven market?

A candidate driven market is when the job seeker has the advantage of picking which business they wish to work for. In 2019, there will be a shift in the recruiting process, which includes candidates obtaining more power. Recruiters will have to appeal to future candidates with excellent recruitment marketing and employer branding.

What are 'soft skills' examples?

  • Communication.
  • Team work.
  • Problem-solving.
  • Time management.
  • Adaptability.
  • Creativity.
  • Financial literacy.

Should businesses continue to use traditional job boards?

While traditional job boards certainly remain a top recruiting trend, it's no longer your only option as a recruiter. Around 76% of employers and recruiters believe that candidates have grown weary of the traditional job board method. In addition to posting on job boards, find new and creative ways to appeal to candidates, such as project-based hiring, online hiring, and recruitment marketing.

Technology used properly can have a significant change in the HR and recruitment process. More processes are being simplified and automated, resulting in an efficient HR and recruitment process. Technology has and will continue to transform human resources and give it a new direction.