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Search Engine Marketing Specialist Job Description Template

We are looking for a tech-savvy search engine marketing specialist to manage our PPC marketing campaigns. As an SEM specialist, you will be required to conduct and analyze keyword research, design and implement pay-per-click (PPC) campaigns, and measure paid advertising performance analytics.

To be a successful SEM specialist, you should possess a strong understanding of SEM and SEO techniques and excellent marketing skills. A top-notch SEM specialist should be able to accurately interpret keyword and ranking research and implement marketing campaigns that maximize the company's ROI for paid advertising.

Search Engine Marketing Specialist Responsibilities:

  • Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
  • Conduct market research on keywords, consumer trends, and competing brands.
  • Analyzing and interpreting research and analytic data to inform the marketing strategy.
  • Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
  • Implementing PPC advertising campaigns and SEO best practices.
  • Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
  • Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
  • Coordinating with the designers and writers to ensure that all content is aligned with SEO best practices.
  • Generating performance reports and analytics for presentation and review.
  • Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices.

Search Engine Marketing Specialist Requirements:

  • Bachelor's degree in marketing, communications, or similar.
  • A minimum of two years of experience as an SEM specialist or similar.
  • Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.
  • Strong understanding of SEO and SEM techniques and best practices.
  • Experience with a variety of search engines including Google, Bing, and Yahoo.
  • Basic understanding of HTML, CSS, and JavaScript.
  • Experience with a variety of content management systems such as WordPress, Drupal, and Joomla.
  • Exceptional research and analytic skills.
  • Excellent computer skills with programs such as MS Office and Google Suite.
  • Exceptional written and verbal communication skills.

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