Demand for financial planning services continues to increase as managing personal finance and planning for retirement is becoming more important to individuals and families. Top financial advisors can be found by using financial job boards as well as general job posting sites.
How to Hire a Financial Advisor:
1. Write the perfect financial advisor job description.
In a financial advisor's market, where the number of vacancies far exceeds the number of financial advisors, attracting the best ones to your company is no easy task. In order to position your firm as a desirable location for top-tier financial advisors, the job description you advertise needs to accomplish a number of things.
- Offer a lucrative pay structure that combines a base salary and commission.
- Be flexible with the requisite experience needed. Emphasize a hiring approach that values potential and mentorship over professional experience.
- Sell candidates on your position in the market. Holding a strong position in a niche market can entice financial advisors to join you.
- Emphasize your marketing program that financial advisors can tap into to maximize their leads and sales.
- Advertise your team. Having a diverse team that includes in-house lawyers, insurance specialists, or any valuable resource your financial advisor can tap into will strengthen your position.
- Consider offering equity ownership. Top-tier, seasoned financial advisors might be swayed by the prospect of more power in a firm and more long-term financial gain. Reserve this offer only for the high-caliber candidates.
- Grant older financial advisors the assurance that their clients will be taken care of should they retire at the company. This is a nice, personal touch.
The hiring process for a financial advisor can take between three and six months, but a rigorous process that requires effort on the part of the candidate is found to be the greatest predictor of success.
2. Appeal to millennials.
35% of financial advisors are projected to retire within the next ten years. Millennials will account for a major part of the next cohort of financial advisors, signalling a slight change in the way financial firms' recruit new hires. Use the following hiring principles to appeal to millennial financial advisors.
- Update your technology to ensure your financial advisors are working with the best financial tools. Millennials will see fintech as central in their working lives, so you'll get the best out of them by offering them the latest tools to work with.
- Offer strong mentorship in their first year and continued training thereafter. Pair young advisors with older advisors to trade experience with new ideas.
- Cater to their ambition by emphasizing career advancement opportunities. Give them more responsibility and autonomy over time. The prospect of upward job mobility can determine how long a new financial advisor stays with your firm.
- Include greater flexibility in their work schedules and cultivate a more interactive working environment.
- Be socially conscious and clear about your values and company culture.
- Don't overemphasize short-term goals like bringing in new clients and assets when joining the firm.
3. Post your job to multiple sites.
You'll want to ensure your site is picked up by Google for Jobs too. Google for Jobs allows your posting to be seen in search results. This can greatly increase your job visibility. You can get it picked up by Google by having someone properly format it on your website, or by using a service that creates a properly formatted jobs page for you automatically.
Your next step is to target dedicated job boards for financial advisors. This will narrow your search to candidates who look at specialized job boards. Use a job posting site for financial specialists to advertise vacancies and recruit a financial advisor.
4. Partner with colleges to hire finance students.
If you're thinking about hiring new talent fresh out of college, your best bet is to form partnerships with leading business schools and colleges.
- Start by targeting business schools in your state or nationwide.
- Contact each school's campus career service office and inquire about forming a partnership.
- Ask about attending campus job fairs and consider sponsoring activities and fairs.
- Create strong bonds with leading business schools by funding student societies like finance and investment clubs and fraternities.
- Speak to the campus career service office about the process of creating a financial advisory internship with their school.
- Connect with finance professors and teaching staff and build strong relationships with them. They're your best source of identifying promising students.
5. Develop an internship program.
Internships are the best way of hand-picking the top students to supervise and train as prospective financial advisors of your firm.
- Create an internship as part of finance students' degree program.
- Meet the legal requirements for internships in your state, such as minimum wage and workers' compensation. The rules differ by state.
- Speak to your partner college to determine whether your internship can count towards a college credit. This will further incentivize students to seek an internship.
- Promote your internship at campus job fairs.
- Interview and select students you feel have potential.
- Treat their internship as you would any employment. Give them a proper onboarding, allocate resources to them, and make them feel attended to.
- Ensure that the internship is well-structured and emphasize the educational benefits. Provide clear learning objectives and goals, as well as assignments and daily responsibilities. These can include researching investments, updating financial plans, reviewing client notes, and more.
- Agree on a length of time that corresponds to a semester. Summer internships are also an option.
- Market your interns as testimonial figures who speak about the benefits of a financial advisory internship with you.
- Ask your interns to refer you to other students at their college whom they rate highly.
- Offer your interns the chance of full employment pending the success of their internship.
6. Screen your financial advisor applicants.
Recruiting a financial advisor involves a reasonable screening process that is rigorous but not too demanding on the part of the candidate. Start by sending out a short email that asks a few basic questions, such as:
- How long have you worked as a financial advisor?
- Do you have a current FINRA Series 7 and 63 Securities Registration?
- How many clients did you have at your last job?
This is a handy way of weeding out unsuitable candidates. If you're worried that your applicants may not be responsive to an email, you may want to try delegating someone to make short phone calls to ask these questions.
7. Administer tests.
A test is the most accurate way of determining both a candidate's problem-solving ability and salesmanship, two qualities that are recognized indicators of successful financial advisors.
A Criteria Cognitive Aptitude Test (CCAT) is designed to measure a financial advisor's critical thinking, problem-solving, and attention to detail.
A Sales Achievement Predictor (SalesAP) test measures things like a candidate's cold calling initiative, competitiveness, and sales closing ability. Because financial advisors have to persuade clients to hire their services, they have to play the role of salesperson. This test is a handy predictor of a candidate's client-facing ability.
These tests are proven to be better predictors of success than interviews and years of experience for financial advisors, but your best option is to use them to supplement your interview process.
8. Conduct background checks.
Once you've narrowed your candidate pool, you'll need to conduct background checks to verify their employment history, application details, criminal record, and more. Read our guide to the best background checking services for new hires.
9. Conduct a phone interview.
In-person interviews take up a lot of time for everyone involved. You can schedule short phone interviews and quickly learn which candidates are the best to continue investing your time in. During these interviews, review the screening questions to see if their answers are consistent, check that their expectations for salary and benefits line up with yours, and find out why they no longer are at their previous job.
- What brought you to the field of financial consulting?
- Why did you leave your last financial advisor job?
- What do you expect for salary and benefits?
- When would you be able to start?
- What made you interested in this job?
Use this step as an opportunity to identify red flags. If they left their previous job because of issues that you know will be present at the position you're offering, for example, a higher salary, or access to better marketing resources, the candidate won't be a good fit.
For candidates that meet your standards at this point, be sure to review the highlights of taking the job, and see if there are any other questions they have. Remember to keep selling the job, as they may be entertaining other offers.
It might be useful to try and determine why a candidate wants to work as a financial advisor. A candidate who talks about witnessing the consequences of bad personal finance from a young age is often a compelling reason for becoming a financial advisor, and is a good indicator that the candidate is committed to giving sound financial advice. It also minimizes the chances of them losing interest in the job and quitting prematurely. Perhaps they saw their parents make bad financial decisions as children, instilling in them a sense of duty that exceeds the scope of their job. These are often signs of quality candidates.
10. Conduct an in-person interview.
At this point, you've got most of what you need to know if a candidate is the right fit for your firm, but an in-person interview will give you insight into to how you'd work with them, their client-facing and communication skills, and how they'll fit in with the rest of your staff.
- A client wants to start a retirement fund. How would you advise them?
- How would you distil complex financial terms to a client who was unfamiliar with the financial world?
- How would you persuade a client who was apprehensive about starting an investment portfolio?
- A client wants to start a college fund for his children. How would you advise him?
More importantly, it's a chance to continue selling them the job. Introduce them to co-workers, show them around, review the reasons they want to take the job, and the benefits you offer. Have a look at our financial advisor interview questions for useful questions to ask. Your questions should gauge their strategy for closing clients, determine their character under pressure, and give them an opportunity to demonstrate their knowledge of financial markets and products.
11. Make an offer.
You've figured out how to source a financial advisor that fits your firm, so you'll want to make them an offer fairly quickly to take them off the job market before another company finds them. This is often best done in an informal call first, followed by a letter or email that provides the job description, salary and benefit information.
Where do financial advisors look for jobs?
Is it difficult to hire financial advisors?
Yes. Finding financial advisors that blend financial expertise and good salesmanship is hard, but not impossible. Start your search on specialized job boards and filter out your candidate pool as you go.
What skills do financial advisors need?
- Diligence and attention to detail.
- Proactive approach to dealing with clients.
- Good salesmanship and persuasive communication.
- The ability to distill complex information for a non-technical audience.
- A strategic mindset and good problem-solving skills.
- Excellent interpersonal skills.
- Excellent verbal communication.
- Grit and resilience.
How can I find a good financial advisor?
- Write the perfect financial advisor job description.
- Appeal to millennials.
- Post your job to multiple sites.
- Partner with colleges to hire finance students.
- Develop an internship program.
- Screen your financial advisor applicants.
- Administer tests.
- Conduct background checks.
- Conduct a phone interview.
- Conduct an in-person interview.
- Make an offer.