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Interview Questions for Public Relations Managers:
1. Describe a time that you helped revamp a company’s image. Why was this necessary and what impact did it have?
Reveals more about work history.
2. How do you balance acting as a consumer advocate with achieving business objectives?
Tests task management skills.
3. What was your biggest PR challenge? How did you handle it?
Demonstrates crisis management skills.
4. What methods do you use to assess a new client when ascertaining their personal or professional goals?
This indicates the candidate’s ability to interpret the client's needs effectively.
5. What is the difference between marketing and public relations? What role does marketing play in PR?
Shows understanding of the role.