Public Relations Director Job Description

Public Relations Director Job Description

May 17th, 2019

The Public Relations Director is responsible for overseeing the daily operations and publicity campaigns of a public relations team.

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Public Relations Director Job Description Template

We are seeking a creative, results-driven Public Relations Director to lead our PR team and our brand to new heights. You will be responsible for overseeing the development and execution of various publicity campaigns, ensuring that our brand image remains consistent and positive while expanding it to a wider audience.

To be successful in this role, the Public Relations Director should be an excellent leader with a deep understanding of the latest marketing trends and technologies. The top candidate will be a brilliant communicator, capable of representing our brand effectively to the public.

Public Relations Director Responsibilities:

  • Overseeing the daily operations of the public relations team.
  • Collaborating with the PR team to plan and execute publicity campaigns.
  • Developing relationships with media organizations and important influencers.
  • Delegating tasks to members of the PR team, and monitoring their progress.
  • Speaking on behalf of the company in interviews and press conferences.
  • Tracking campaign success and media coverage.
  • Presenting reports on the effectiveness of campaigns.
  • Ensuring brand consistency in all marketing content.
  • Managing public relations budgets.
  • Addressing negative press or PR crises if they occur.

Public Relations Director Requirements:

  • Degree in Marketing, Communications, Journalism or relevant field.
  • Past experience supervising and managing a public relations team.
  • Portfolio of successful campaigns you have overseen.
  • Expert knowledge of social media, online marketing, and internet culture.
  • Strong leadership and team management skills.
  • Creative thinking with an affinity for innovation and problem-solving.
  • Excellent communication skills, both written and verbal.
  • Established connections with media outlets and influential accounts.
  • In-depth understanding of web and marketing analytics.
  • Ability to conduct market research and present reports.

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