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Media Planner Job Description Template
We are searching for a highly analytical media planner to design and oversee our media and advertising campaigns. Your chief goal will be to enhance our media marketing campaigns to increase brand awareness and customer loyalty. In this position, your principal responsibilities will include analyzing target audiences, managing campaign budgets, and evaluating campaign performance.
As a media planner, in-depth knowledge of market research and target audiences is essential. To succeed in this role, the ideal candidate will be a skilled communicator and decision-maker who can work effectively within a team environment.
Media Planner Responsibilities:
- Researching and evaluating market data.
- Overseeing campaign budgets and negotiating costs for features such as advertising room and social media campaigns.
- Supervising the implementation of media campaigns.
- Identifying target audiences and analyzing their behavior, characteristics, and routines.
- Choosing the best media outlet combination for different campaigns.
- Preparing and presenting campaign proposals to clients.
- Monitoring media trends of all channels, including magazines, blogs, and television.
- Assessing the success of media advertising plans and campaigns.
- Proofreading all advertisements and marketing campaigns before release.
Media Planner Requirements:
- Bachelor’s degree in marketing or relevant field.
- A minimum of 3 years experience as a media planner or in a similar role.
- Excellent knowledge of analytics tools and campaign evaluation metrics.
- An analytical mind with a creative eye.
- Exceptional communication and presentation skills.
- Must be able to work well within a team.