Marketing Manager Job Description

Looking for the perfect marketing manager? We've got a simple template for a job ad that will help you find great candidates fast, and screen out the rest. We can also can also help you post it to 100+ job boards in minutes. Save time screening bad candidates and start hearing from great ones today.

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Marketing Manager

What does a marketing manager do?

Marketing managers oversee the promotion of a business, service, product or brand. Depending on the organization, they may be managing the marketing of a whole line of products and services, or be focused on one particular thing to promote. They may also be in charge of a staff of marketing assistants.  

Marketing Manager Ad Template

Marketing Manager - We offer [best 2-3 things you offer candidates].

We are a growing [company type] company based in [company location] that offers its employees [best 3-5 things you offer candidates].

The Company: [Company name] is [detail about your company candidates will like] and [second detail about your company] and is known for the incredible service we provide for clients and employees alike.

  • Our office [detail about your office candidates will like].

  • We believe in [something your company believes that candidates will like].

The Role: We’re looking for a marketing manager with a [requirement such as bachelor degree or master degree - see our list below] and [another requirement]. Marketing managers start at [dollar amount] per year. 

  • We offer [benefit you offer employees].

  • We also [another benefit you offer].

The Location: [Company name] offices are located in [city, state]. This is are is a great place to live because, [reason 1], [reason 2], [reason 3].

Why Should You Apply?

  • [Reason 1 - ex: Top pay.]

  • [Reason 2 - ex: Great benefits.]

  • [Reason 3 - ex: Awesome location.]

  • [Reason 4 - ex: Opportunities for advancement.]

Why does this job ad work?

You may have noticed that Betterteam's template is a bit different from what you'll typically see. 

We’ve written a lot of job ads, and have learned that when they treat applicants like customers, focusing on specific details meant to sell applicants on the company, they greatly outperform the typical bulleted list of responsibilities and duties. 

Marketing Manager Requirements to Include in Your Job Posting

Need to screen more applicants out of the process so you can focus on the most hireable? Here are skills and qualifications we see often added to this job posting.

  • Bachelor degree or master degree in marketing, business administration, 
  • Experience with creating a marketing campaign, marketing strategy and marketing plan.
  • Experience with online marketing, including social media, and content marketing.
  • Understanding of public relations.
  • Advanced communication skills.
  • Ability to quickly adapt to change.

Customize this Marketing Manager Job Ad for Your Business

Wondering how to get all the details asked you to fill in in the template above? Talk to your employees and ask them what they most like about working at your company, in this role and location.

Additional Marketing Manager Responsibilities and Duties:

We try to limit these in our job ads, but sometimes listing them is necessary for screening. Here are typical responsibilities and duties of a marketing manager.

  • Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
  • Identifying new customers.
  • Supporting sales and lead generation efforts.
  • Creating promotions with advertising managers.
  • Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
  • Compiling lists describing our organizations offerings.
  • Developing and managing advertising campaigns.
  • Organizing company conferences, trade shows and major events.
  • Building brand awareness and positioning.
  • Evaluating and maintaining a marketing strategy.
  • Directing, planning and coordinating marketing efforts.
  • Communicating the marketing plan.
  • Developing each marketing campaign from start to finish.
  • Researching demand for the organization's products and services.
  • Evaluating competitors.
  • Handling social media, public relation efforts, and content marketing.

Average Marketing Manager Salary - What You Should Expect To Pay

Marketing managers are in the most demand in Florida, California and Georgia. Larger cities tend to pay the best average salary for this position. 

  • Large City: $84,232
  • Medium City: $82,034
  • College/Small Town: $69,060