Why should you invest in a career page?
A company's career page can get job seekers excited about your company and drive them to apply for a job or cause candidates to reconsider their initial interest.
A career page that consists only of a list of job openings is a lost employer branding opportunity, whereas one that includes a complicated application method with complete disregard for the user experience may deter candidates for good.
How to Create a Great Career Page:
A company career page should be created with the job seeker in mind. It should showcase the company, provide information that is of interest to potential candidates, and be appealing and user-friendly to ensure a positive candidate experience.
Introduce your employer brand.
Create a headline.
While "Careers" or similar is an apt title for your careers page, a friendly call to action, such as "Join our team," sets a more inviting tone and actively encourages users to consider applying to work at your company.
Introduce your company.
Give an overview of what your company is about in one or two sentences, focusing on your mission. Then, tell candidates about your company values. Be sure to keep it short, clear, and inspiring.
Define your ideal candidate.
Describe what you look for in candidates and value in your employees. This may include specific characteristics and skills, particularly soft skills.
Share a glimpse of your company culture and benefits.
Give candidates some insight into what it would be like to work for your company. Mention your company culture, office life, benefits, and daily activities.
Manage expectations and list opportunties.
Outline the hiring process.
Describe how your hiring process works so that candidates know exactly what to expect. This should start with the job application method and include the types and numbers of screenings, tests, and interviews, as well as estimated timeframes for each step.
Remember to make it easy to apply, as a complicated application process can quickly deter candidates.
List current job openings.
When listing current vacancies, be sure to include carefully crafted job descriptions that clearly define the job role and responsibilities.
Provide more insight into your company.
Add input from current employees.
Ask your current employee for quotes about why they like working at your company and include snapshots or short videos of teamwork in action or team events.
Tell the company's story.
Give a brief history of the company, highlight specific milestones in the company’s growth, and discuss future goals.
Make the page attractive and user-friendly.
Focus on the user experience.
Take care to create a positive user experience by presenting information simply and clearly, ensuring the navigation is easy and intuitive, making it mobile-friendly, and keeping the design clean and uncluttered.
This includes making the career page itself easy to find.
Invest in great content.
Use attractive graphics, animations, images, and interesting videos to make your career page appealing and engaging. However, don't make it overwhelming or too busy. Any media you include should serve a purpose and add to the user experience.