Employee engagement is a measurement of how dedicated and enthusiastic a worker is about their employer's success. Engaged employees generally work the hardest, stay in their jobs the longest, and ultimately make the most significant contributions to the company's bottom line.
Having effective solutions in place for employees who are disengaged will increase employee retention rates and improve productivity.
Effective Strategies to Improve Employee Engagement:
Provide opportunities for growth.
Research shows that employees are more likely to become engaged and stay in their jobs longer if they are provided with growth opportunities. Whether you run proprietary training programs or sponsor higher education, supporting your employees in their professional and personal lives creates a sense of loyalty that will have far-reaching benefits.
Focus on diversity and inclusion.
Diversity in the workplace encourages employee engagement. The more diverse your team is in regards to gender, age, race, and ethnicity, the better. Diversity discourages groupthink, promotes creativity, and inspires innovation. If your organization focuses on inclusion, employees are more likely to stay in their jobs longer and engage more.
If your team doesn't know or understand what is happening behind the scenes, they are less likely to engage and invest themselves in the company. Promoting transparency is a great way to boost employee engagement. Bring your employees into the fold as often as possible, and make them feel like they are contributing.
Provide perks and incentives.
Employee engagement can be improved by providing certain perks and incentives that will make your staff feel valued. Educational programs, childcare services, wellness checks, and even gym discounts will make your staff feel like you are investing in both their professional and personal success.
It may also be worth considering what your employees want and need during their workday. Allowing pets on the premises, or providing coffee or healthy snacks will go a long way to making your staff more comfortable and engaged in the workplace.
Promote a healthy work-life balance.
If your employees are not able to maintain a healthy work-life balance, the result is usually burnout or high stress levels, both of which contribute to employee disengagement. One of the most effective ways to ensure a healthy work-life balance is to promote flexibility.
Instituting flexihours, allowing employees to work from home, and providing paid time off — including parental leave — are all effective ways to help employees manage the stresses of work and life.
Recognize and reward top-performing employees.
Employees are more engaged when they feel their work is appreciated and helpful in achieving the long-term goals of the organization. Showing your employees that you recognize and appreciate their hard work will go a long way in making them feel valued. Reward your top performers with tokens of appreciation. This could be a cash prize, paid day off, gift certificate, vouchers, or any other reward that aligns with your company's core values.
Rethink your office space.
Your company's office environment plays a key role in employee engagement. This is an area where your staff will spend the bulk of their working day. As such, your office space should encourage creativity and cross-communication. Open-plan spaces with lots of natural light have shown to improve creativity and promote collaboration. However, it is also important to provide private spaces where employees can focus on projects or have meetings.
Assess and adapt.
While the above strategies have proven to boost employee engagement, there is no guarantee they will work with your team or your company. Your employee base is unique and will respond differently to each strategy. You can measure employee engagement by using an employee engagement survey. Find out what works and what doesn't and adjust your strategies accordingly.
Tips For Developing an Effective Engagement Strategy:
Form an employee engagement committee.
Create an employee engagement committee that consists of passionate and high-performing staff members from all levels of your organization. A staff-run committee will have better insight into what your employees want and need in the workplace, contributing to better engagement strategies.
Set realistic goals.
It is important to set realistic employee engagement goals that can be measured and influenced by effective engagement strategies. For example, if you struggle with high staff turnover, a realistic expectation would be to reduce turnover by 20% within a year.
It is unlikely that you will find the perfect strategy straight out of the gate. Make sure you measure employee engagement regularly and stay open to new ideas. With continued monitoring, you will find what works and what doesn't.
What is meant by employee engagement?
Employee engagement is a measurement of how enthusiastic a worker is about their job and the success of the organization.
Why is employee engagement important?
Employees who are engaged and invested in the success of the company generally work harder, stay longer in their jobs, and make more significant contributions to the organization.
How do you measure employee engagement?
You can effectively measure employee engagement by regularly conducting an employee engagement survey.
What are some examples of employee engagement strategies?
- Updating your office space to encourage communication and collaboration.
- Focusing on diversity and inclusion in the workplace.
- Providing employees with perks and benefits.
- Promoting transparency in the workplace.
- Recognizing and rewarding your top-performing employees.
- Promoting a healthy work-life balance.
- Providing opportunities for growth.
What are some tips for implementing employee engagement strategies?
- Start by creating an employee engagement committee made up of key staff members.
- Set realistic goals that can be measured and improved.
- Be flexible with your ideas. Not all strategies will work with your team.
- Continually assess the efficacy of your strategies and adapt them if necessary.