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Interview Questions for Brand Strategists:

1. What experience do you have as a brand strategist?

This reveals the specific skills a candidate has acquired that relate to the role.

This reveals a candidate's industry knowledge.

3. Can you describe how you incorporate data into presentations to motivate a recommendation?

This shows a candidate's ability to integrate research and data into presentations. This will also reveal how a candidate uses research to inform decisions and recommendations.

4. How do you react when a client disagrees with your recommendations?

This reveals how a candidate deals with difficult situations. Consider candidates who respond to criticism in a calm and rational manner.

5. Can you give an example of how you have used a consumer insight to inform a strategy?

This illustrates a candidate's critical thinking and problem-solving ability.

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