Advertising Manager Job Description Template
We are searching for a decisive advertising manager to oversee operations and direct advertising staff in developing unique campaigns. The advertising manager will collaborate with clients and advertising staff to establish project objectives, delegate tasks, direct research, and evaluate projects to ensure they meet the client's expectations.
To be a successful advertising manager, you should be focused on raising awareness and building interest in the products and services you represent. You should be a detail-oriented, creative, and collaborative problem solver with outstanding communication and project management skills.
Advertising Manager Responsibilities:
- Overseeing advertising department operations and staff members.
- Working with staff members, clients, or an ad agency to establish and meet project goals, budgets, and timelines.
- Developing advertising strategies to increase buyer interest in products or services.
- Monitoring project progress, from planning to execution, to ensure it remains focused and effective.
- Negotiating contract specifications and terms with clients or other external parties.
- Initiating and directing research efforts.
- Collecting and analyzing data and presenting it to other parties, including management and clients.
- Participating in the hiring and evaluation of employees within the advertising department.
- Providing expert advice on marketing and advertising methods for new or existing products or services.
Advertising Manager Requirements:
- Bachelor’s degree in advertising, marketing, or a related field.
- A minimum of 2 years experience in a relevant field; management experience may be preferred.
- Understanding of design and marketing principles and techniques.
- Ability to develop strategies based on industry trends and developments.
- Exceptional organizational and multitasking skills, especially when working with multiple projects or teams.
- Excellent management, negotiation, listening, and verbal and written communication skills.
- Decisiveness and strong problem-solving skills, especially under pressure.
- Ability to develop and maintain working relationships.
- Solid sales and presentation skills.