Also known as Digital Analysts or Analytics Specialists, Web Analysts extract usage data from a website in order to troubleshoot its design, with the aim of increasing the number of daily views, enhancing the user experience, and getting visitors to perform desired actions.
When interviewing Web Analysts, the most suitable candidates will demonstrate an in-depth knowledge of how they can make analytics tools work for you. Candidates with poor communication skills may be unsuitable, as the role requires complex data to be explained and visualized clearly and succinctly.
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Interview Questions for Sales Associates:
1. Which web analytics tools are you comfortable working with?
Look for candidates who have experience working with a variety of tools, or who are very knowledgeable about the same tools your company uses. Depending on your company's needs, in-depth knowledge of a single tool may or may not be preferable to broader familiarity with multiple analytics tools.
2. What visual would you use to show how much traffic is made up of repeat visitors?
A simple pie chart will do, but stand-out candidates might come up with an out-of-the-box, yet easily understood, visualization which effectively communicates the data.
3. Can you give us an example of a solution you've helped implement in the past?
Strong candidates will be able to clearly outline what wasn't working, and convincingly demonstrate the ways that their solution helped improve the website. Pay special attention to candidates who can mention specific data points, such as a percentage increase in site traffic or conversion rates.
4. How do you keep up to date with new trends in analytics, marketing and web design?
Look for candidates who can mention a few good sources of information for new developments. You might ask a follow-up question to find out if they can tell you about a new trend they have recently learned about from one of these sources.
5. What's the best method you've used to explain complex data to a non-expert?
The ideal candidate will have experience communicating with people in a variety of fields, and can bring up specific examples or methods they have used in the past to effectively present their insights.
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