A public relations officer cover letter should make the case for your suitability as the public face of your company. Use your cover letter to expand on the points made in your resume, including things like your strategy for media relations, aptitude working under pressure, reference to your list of media contacts, and more.
Public Relations Officer Cover Letter Example:
Re: Application for the position of public relations officer
Dear [Recipient’s Name],
This letter serves as an opportunity to get to know more about me as a prospective candidate for the position of public relations officer at [company name] as advertised in [where you found the job posting]. I would like to tell you about my skills, background, and ability to succeed in the position.
My interest in the position stems from a desire to use a diverse communications skill set towards solving public relations challenges. My training and experience as a strategic communicator along with my ability to [mention at least two skills that are listed in the job requirements] make me an ideal candidate for the job. I know that I would be a valuable addition to the team at [company name].
I have a [qualification] from [educational institution] and have more than [number of years] of experience in public relations. I have extensive knowledge of [list things like a knowledge of the local media landscape and a comprehensive list of media contacts] and outstanding [add key skills that align with the job requirements].
In my most recent role at [previous employer], I achieved [describe an accomplishment and strengthen it with a percentage, if possible], which improved [mention the effect this accomplishment had on the company in question].
I am eager to take on a new challenge and I see this as the perfect opportunity to contribute and grow. I am excited to be applying to [company] and for the opportunity to [describe how your skills and expertise would benefit the company]. I truly admire [mention notable milestones or characteristics you appreciate about the company] and would feel privileged to a member of the team at [company name].
Please find attached my resume and [mention any other documents that were requested, if applicable]. Feel free to contact me directly should you require anything further.
Thank you for your time and consideration. I look forward to hearing from you.
[Your full name]
How to Write a Public Relations Officer Cover Letter:
1. Address your letter.
Address the recruiter or hiring manager directly by using "Mr." or "Ms." and their last name, or simply use their full name.
2. Start with a brief introduction.
In the first paragraph, state the reason for your letter and your motivations for taking up the position. Add a top-line introduction of yourself and state that you are a great fit for the position by citing specific skills and expertise that match the requirements in the job posting, such as your proficiency with writing press releases, strategic communication skills, confidence with public speaking, and more.
3. Outline your experience and skills.
Provide some insight into your training, experience, and skills to give the hiring manager or recruiter a clear idea of your capacity. Mention things like your extensive list of media contacts, your ability to flourish under pressure, your ability to coordinate PR campaigns, your persuasive writing skills, and more.
4. Showcase your achievements.
Describe your achievements or notable projects that illustrate your expertise along with the value you brought to the company in question. This might include strengthening the public image of a former client, maintaining an excellent response rate with media inquiries, increasing brand awareness through public speaking and networking, and more.
5. Share your enthusiasm and admiration for the company.
Mention the specific things you admire about the company and describe the value you would add to the company. Reinforce that you would be a perfect fit for them by mentioning desirable character traits, such as being an excellent strategist and being able to thrive in a fast-paced environment. Let them know that you are eager and excited to join their team.
6. End with a call to action.
Refer the reader to your attached resume and any additional documents that may have been requested. You may also want to refer them to your personal website or LinkedIn profile, if you have one. Encourage the reader to contact you should they need anything else. Following this, offer your thanks for their time and consideration.
7. Sign off.
Sign off with an appropriate closing, such as "sincerely" and your full name. If you are sending a hard copy of the letter, leave a space for your handwritten signature above the typed name.
What employers look for in a public relations officer cover letter:
- A well-written letter that succinctly argues your position as a prospective employee.
- Expansion of notable achievements listed in your resume.
- A demonstration of how you used your skills to solve PR challenges in a previous role.
- Why you identified this company as the right fit for you.
- Knowledge about your industry and its major players.
- How experience in a previous role makes you the right candidate for this company.
What do you write in a cover letter for a public relations officer?
What skills do you need for a public relations officer?
- Excellent written and verbal communication.
- Ability to work under pressure and meet strict deadlines.
- Confidence with public speaking.
- Strategic thinking.
- Analyzing media coverage.
- Ability to draft press releases.
- Ability to liaise with members of the media.
- Good interpersonal skills.
- Excellent networking skills.
How long should a public relations officer cover letter be?
A public relations officer cover letter should not be longer than one page. It should be a brief statement that sums yourself up as a prospective employee and ideal fit for the advertised position.