Public Relations Officer Cover Letter Example:
Re: Application for the position of public relations officer.
Dear [Recipient’s title and last name],
This letter serves as an opportunity to get to know more about me as a prospective candidate for the position of public relations officer at [company name] as advertised in [where you found the job posting]. I would like to tell you about my skills, background, and ability to succeed in the position.
My interest in the position stems from a desire to apply my extensive PR knowledge and experience towards promoting your company’s public image and brand, as well as resolving public relations challenges. My training and experience as a strategic communicator along with my ability to [mention at least two skills that are listed in the job requirements] make me an ideal candidate for the job. I know that I would be a valuable addition to the team at [company name].
I have a [qualification] from [educational institution] and have more than [number of years] of experience in public relations. I have extensive knowledge of [list things like knowledge of the local media landscape and a comprehensive list of media contacts] and outstanding [add key skills that align with the job requirements].
In my most recent role at [previous employer], I achieved [describe an accomplishment and strengthen it with a percentage, if possible], which improved [mention the effect this accomplishment had on the company in question].
I am eager to take on a new challenge and I see this as the perfect opportunity to contribute and grow. I am excited to be applying to [company] and for the opportunity to [describe how your skills and expertise would benefit the company]. I truly admire [mention notable milestones or characteristics you appreciate about the company] and would feel privileged to a member of the team at [company name].
Please find attached my resume and [mention any other documents that were requested, if applicable]. Feel free to contact me directly should you require anything further.
Thank you for your time and consideration. I look forward to hearing from you.
[Your full name]
How to Write a PR Officer Cover Letter:
A step-by-step guide to writing the perfect public relations officer cover letter.
Address your letter.
Address the hiring manager directly.
Address your letter directly to the hiring manager, recruiter, employee, or whoever the person is that put out the job posting.
Avoid generic greetings.
If a contact name is supplied or if it is possible to find out a name, avoid using a general greeting such as "To whom it may concern" or "Dear Sir/Madam." Use the relevant title before the person's last name — for example, "Mr. Martinez" or "Ms. Thompson."
Start with an introduction.
Keep your introduction brief.
In no more than three sentences, tell the person why you are writing and what position you are applying to.
Mention that you meet the job requirements as stated in the job advertisement.
State the reason for your letter and your motivations for taking up the position. Your writing should reflect the exact job title and you should briefly highlight a key job advertisement requirement that you meet, for example, having more than two years' experience as a PR officer in a related industry.
State that you feel you are the best person for the job.
Use one sentence to elaborate on why you feel that you are the best fit for the PR officer position. Cite specific core skills and expertise that match key requirements in the job posting, such as coordinating PR campaigns, public speaking, networking, etc.
Showcase your qualifications and experience.
Briefly discuss your qualifications.
Write a few sentences on your qualifications and where you obtained them. Directly mention how your qualifications align with the job advertisement requirements. Most employers look for candidates with a Bachelor's degree in communications, marketing, journalism, or a related field.
Highlight your experience.
Mention how many years you've worked as a public relations officer and where you worked. Limit this to a single sentence as you will be discussing your exact duties and work experience further on.
Match your core skills to those mentioned in the job ad.
Match prominently featured duties and responsibilities mentioned in the job ad with related skills from your resume. For example, if the job ad mentions liaising with the mainstream print and broadcast media or promoting brand awareness, mention the nature and extent of your experience in that regard.
Outline your most recent job.
Discuss your most recent role.
In a few sentences, talk about your responsibilities at your current or previous job as a PR officer, for example — issuing press releases, preparing employee newsletters and shareholder reports, maintaining an extensive list of media contacts, building networks, and more.
Include details about how your contributions positively impacted your previous employer. Briefly discuss what your experience has taught you about your role as a PR officer.
Showcase your biggest accomplishments in your previous job.
Describe achievements that illustrate your expertise along with the value you brought to the organization in question. This might include strengthening the public image of a former client, maintaining an excellent response rate with media inquiries, increasing social media visibility, and more. Include metrics, where possible.
Celebrate the organization.
Mention what you know about the company.
In order to demonstrate your enthusiasm and express your interest in the company or organization you're applying to, do a bit of research and include a sentence about their key products or services, their success stories, or their social involvement.
Highlight the reasons why you want to work there.
Discuss why being a public relations officer at this organization appeals to you. Typically, this would include mention of how the position aligns with your career goals and skills, their generous benefits package, overwhelmingly positive employee reviews, etc.
State how you envisage adding value as a PR officer by reinforcing that you would be a perfect fit for them by mentioning desirable character traits, such as being an excellent strategist with persuasive writing skills, along with your ability to thrive in a fast-paced environment.
End with a call to action.
Indicate that you would like to hear from them.
Let them know that you are eager and excited at the prospect of joining their team. Refer the reader to your attached resume and any additional documents that may have been requested.
You may also want to refer them to your LinkedIn profile or a website that showcases your abilities. Invite the reader to contact you via email or phone should they need anything else.
Close your letter.
Thank the reader for their time. Add "sincerely" or an acceptable synonym and sign off with your full name.
What employers look for in a public relations officer cover letter:
- A well-written letter that succinctly showcases your strengths as a prospective employee.
- A clear indication of your PR qualifications, skills, and experience.
- Expansion of notable achievements listed in your resume.
- Why you identified this company or organization as the right fit for you.
- Knowledge of major players and stakeholders in the field.
- How your previous experience makes you the right candidate for this role.
How do you write a cover letter for a public relations officer position?
What skills do you need for a public relations officer job?
- Excellent written and verbal communication skills.
- Ability to work under pressure and meet strict deadlines.
- Confidence in public speaking and campaigning.
- Ability to develop and implement PR strategies.
- Strategic thinking.
- Ability to draft press releases and liaise with the media.
- Analyzing media coverage.
- Ability to prepare newsletters, social media posts, and reports.
- Good interpersonal skills.
- Excellent networking skills.
How long should a public relations officer cover letter be?
A public relations officer cover letter should not be longer than one page. It should be a summary of key points that make you an ideal fit for the advertised position.