Public Information Officer

Public Information Officer Job Description

May 28th, 2019

Public Information Officers, also known as Public Relations Officers, work for government agencies and large organizations to promote a positive public image in the media, or provide essential information during a crisis.

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Public Information Officer Job Description

We are seeking a diligent Public Information Officer to become the new face of our organization. You will be responsible for developing media strategies that promote a positive public image, organizing interviews between the press and executive staff, and stepping in to manage and alleviate any public relations crises which may occur.

To be successful as a Public Information Officer, you should have superior communication skills, both written and verbal. Top candidates will also be very media savvy and detail-oriented.

Public Information Officer Responsibilities:

  • Planning and hosting press conferences to announce major news or address crises.
  • Preparing press releases, speeches, articles, social media posts, and other materials for public consumption.
  • Developing strategies and procedures for working effectively with the media.
  • Maintaining good working relationships with media organizations.
  • Collaborating with executive management and the marketing team to ensure a cohesive public image.
  • Working with various teams to organize and host public events and promotions.
  • Speaking directly to the public or media to address questions and represent the organization.

Public Information Officer Requirements:

  • Bachelor's Degree in Communications, Public Relations, Journalism, or related field.
  • Prior experience in a public relations role.
  • Exceptional written and verbal communication.
  • Strong understanding of the media, including social media.
  • Organized and detail-oriented work ethic.
  • Ability to travel on short notice.
  • Great public speaking and interpersonal skills.

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