Media Coordinator Job Description

Media Coordinator Job Description

Media Coordinators are communications professionals who develop and implement targeted communications and advertising content for a variety of media platforms. They research, write, proofread and edit all content, and plan and execute all media and advertising campaigns.

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Media Coordinator Job Description Template

We are looking to hire a Media Coordinator with superb project management and organizational skills. Media Coordinators are expected to possess excellent communication and interpersonal skills with the ability to multitask in a fast-paced environment.

To ensure success, Media Coordinators should demonstrate fantastic time management and great creativity with a keen interest in creating and implementing cost-efficient and effective media campaigns. Top candidates will be critical thinkers with fantastic time management and planning skills.

Media Coordinator Responsibilities:

  • Identify press opportunities through evolving issues.
  • Develop content for broadcast, print and online distribution channels.
  • Negotiate with media channels to close competitive deals.
  • Ensure that key messages align with vital business strategies.
  • Serve as the organization’s media liaison and formal spokesperson.
  • Facilitate press conferences and briefings.
  • Scan media marketplace to keep up-to-date on the latest media trends.
  • Monitor all campaigns, and report on results.
  • Create and manage the organization’s social media profile and presence.
  • Promote additional projects to support new product launches.
  • Build long-term relationships with media houses.
  • Appropriately manage the organization’s media budget.

Media Coordinator Requirements:

  • Bachelors degree in Communications/Media or related (essential).
  • 3 years of work experience as a Media Coordinator or similar.
  • Expert at targeted communications and advertising campaigns across various media platforms.
  • Deep understanding of SEO, web traffic metrics and social media best practices.
  • Demonstrable experience with building effective media campaigns.
  • Ability to develop appropriate broadcast, print and social media content.
  • Ability to facilitate press conferences and briefings.
  • Ability to foster long-term relationships with members of the media.
  • Critical thinker with strong conceptual and research skills.
  • Natural leader who displays strong decision-making and attention to detail.
  • Ability to work under pressure and meet deadlines.
  • Ability to work independently and as part of a team.
  • Excellent interpersonal, verbal and writing skills.

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