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Conversion Specialist Interview Questions

Top 5 conversion specialist interview questions with detailed tips for both hiring managers and candidates.
By Paul Peters, Updated Jul 7, 2021
A conversion specialist's computer with sales information displayed.

Conversion specialists focus on improving the conversion of visitors to sales leads for online businesses. They are client-minded individuals who use their skills to enhance the various stages of online sales and are pivotal in developing effective digital advertising in today's day and age.

When interviewing conversion specialists, successful candidates will demonstrate a firm understanding of digital marketing strategies, from content all the way through to campaigns. Be wary of candidates who lack experience in different forms of conversion testing or who have only worked with one product or in one industry.

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Interview Questions for Conversion Specialists:

1. What are the most common issues with campaigns that have low conversion rates?

Reveals the candidate's knowledge of conversion issues and strategies.

2. What analytics and marketing platforms are you familiar with?

Explores the candidate's prior experience with conversion tools.

3. How would you determine conversion metrics for a new product?

Highlights the candidate's knowledge of concepts, such as brand awareness and long-term strategy.

4. Is organic or paid traffic better for conversions?

Explores the candidate's thoughts on different forms of digital marketing.

5. How would you improve conversion rates for a brand new SaaS product?

Tests the candidate's ability to analyze a product and apply conversion principles to it.

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