Database Marketing Managers develop, evaluate, and optimize direct and interactive marketing campaigns. They are also responsible for maintaining and monitoring several databases, extracting data, performing analyses, and creating custom reports.
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Database Marketing Manager Job Description Template
We are looking for an experienced Database Marketing Manager to develop and implement database marketing programs. Your responsibilities include maintaining databases, using data analyses to optimize direct and interactive campaigns, and creating custom reports. You will also collaborate with cross-functional teams and liaise with outside vendors.
To be successful as a Database Marketing Manager, you should have extensive experience in database marketing and with business intelligence tools. A top-notch candidate should demonstrate exceptional interpersonal and team management skills.
Database Marketing Manager Responsibilities:
- Maintaining and monitoring multiple databases.
- Developing and managing database marketing programs.
- Extracting data, performing analyses, and creating reports.
- Monitoring and optimizing campaign efficiency.
- Collaborating with cross-functional teams to coordinate database marketing initiatives and manage data integration.
- Liaising with vendors for database-related matters, as required.
- Assisting with or managing special projects as assigned.
Database Marketing Manager Requirements:
- Bachelor's degree in Marketing, Advertising, Data Analytics, or a related field.
- At least two years of database marketing and data analysis experience.
- Experience using data analysis tools, including SQL.
- Strong communication and interpersonal skills.
- Ability to manage a team.
- Excellent analytical and problem-solving skills.
- Strong leadership and decision-making skills.
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