Brand Manager

Brand Manager Job Description

May 16th, 2019

Brand Managers are responsible for the creation and implementation of marketing and communication activities for a brand. Brand Managers may manage a portfolio of products for which they build brand awareness and improve market share.

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Brand Manager Job Description Template

We are looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.

To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.

Brand Manager Responsibilities:

  • Researching and analyzing consumer behavior, market trends and competitor activity.
  • Establishing budgets, performance specifications and sales estimates.
  • Developing and implementing strategies that resonate with the target market.
  • Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
  • Building brand awareness and increasing brand value and profitability.
  • Increasing product sales and market share.
  • Measuring and reporting on campaign performance and assessing KPIs and ROI.
  • Collaborating with different teams such as marketing, creative, legal, etc.
  • Overseeing the production of advertisements, promotional materials and mail campaigns.
  • Ensuring that messaging and marketing activities are aligned with brand and company values.

Brand Manager Requirements:

  • Degree in business, marketing or related field.
  • Previous experience in developing brand and marketing strategies.
  • Good communication skills, both verbal and written.
  • Previous experience in managing and leading teams.
  • Highly organized and perform well under pressure.
  • Budget management skills.
  • Strong research and analytical skills.

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