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- Get candidates in hours, not days.
Pricing:
Glassdoor no longer offers job posting plans. Since partnering with Indeed, employers must pay for a job posting on Indeed to have their job advertised on Glassdoor.
While Indeed offers free and paid options, only paid posts appear on Glassdoor. Indeed's pricing is calculated on a pay-per-click basis.
Review:
Glassdoor is a well-known, international employer review site that attracts more than 50 million unique monthly visits to its U.S. site. Glassdoor's Australian platform only attracts a modest average of around 1 million monthly page visits.
Glassdoor offers an impressive range of tools to help employers manage and promote their brand to job seekers. However, not all features are available on its Australian platform. Nevertheless, Glassdoor still offers Australian employers a range of useful employer branding tools that can help unearth meaningful audience and competitor insights.
Pros:
- Paid job postings on Indeed are also listed on Glassdoor.
- Employers can request, monitor, and respond to reviews.
- The Standard and Select plans include the option to feature vacancies on competitors' profile pages.
- Employers can promote their company and job openings with targeted brand advertising.
- The Employer Center, a feature-rich account dashboard, makes it easy for employers to monitor and manage their brand.
- Employers can integrate their social media feeds with their Glassdoor profile.
- Employers can showcase their company online with a "Why Work With Us" section and multimedia content.
- The site offers comprehensive analytics tools that provide insights into page visits, follower engagement, candidate demographics, rating data, and more.
- Employers can create segmented profiles.
Cons:
- Employers cannot post jobs directly to Glassdoor. Instead, they have to pay to post a job on Indeed for it to appear on Glassdoor.
- The Standard and Select plans offered on Glassdoor's Australian website do not include all the features offered on their U.S. site, lacking country-enhanced profiles and Indeed review and rating comparisons.
- The Select plan offered on Glassdoor's Australian site does not include expanded insights from Indeed reviews, audience targeting profiles, targeted company updates, and audience targeting insights, all of which are offered on its U.S. site.
- Glassdoor's review intelligence feature, which is available as an add-on in other regions, is not offered on the site's Australian portal.
- The engagement rate metric for company update analytics is only available for U.S. profiles.
- Pricing is not readily available on the website.
Reputation:
On Trustpilot, there are more than 500 user reviews, most of which paint a similar, negative picture. These give Glassdoor an overall rating of 1.2 out of 5 stars.
Dominant themes in the reviews include concerns about the company's business practices in terms of how reviews are verified and when they are removed, as well as general dissatisfaction with the site's user-friendliness.
How to Recruit on Glassdoor:
A step-by-step guide for managing your employer brand and promoting your company to attract informed and qualified candidates on Glassdoor.
Create an employer profile.
Sign up for an employer account.
Register for a free account on Glassdoor for Employers to get started. You can always upgrade to a paid plan to access enhanced features at a later stage.
Navigate to Glassdoor for Employers.
Click on the "Free Employer Account" button toward the top-right corner of the page.
Complete the online form.
Click on "Create Account."
Next, enter details about your business, including your company website, number of employees, employer type, and location.
Click on "Continue."
Glassdoor will verify your profile and send you an update about your account status via email. This can take up to 24 hours.
Add content to your profile.
After logging in to your account, you will be directed to the Employer Center. From here, you can manage your employer brand on the platform, from uploading content and monitoring reviews to tracking profile activity and viewing analytics.
Get started by adding information about your company and uploading content.
Click on the employer profile icon in the left-hand menu.
Review any prepopulated content in your profile for accuracy.
Update and complete the information in your profile.
Follow the prompts to add your company mission statement, website link, location, number of employees, the name of your CEO, and the year your company was founded.
Showcase your company.
Enhance your employer profile with a compelling "About" section and details about your workplace culture, perks, and benefits. You can also add promotional badges to highlight your commitment to specific causes and show off your company culture with photos submitted by members of your community.
Features such as a "Why Work With Us" section; featured reviews; and the option to upload a cover photo, video, and company shared photos are only available with enhanced profiles, which are included in the Standard and Select plans.
Manage your employer brand.
Request reviews.
With the majority of Glassdoor users reading at least four reviews before forming an opinion about a company, it's important to have a fair number of reviews. Ask your current employees to review your company. You can easily send review requests via the Employer Center.
Go to the Employer Center and select "Community Reviews."
Click on "Request More Reviews."
You can choose between two methods of requesting reviews. Select either "Customized Emails" or "Shareable Link."
Enter a campaign name and additional details, depending on the method you selected.
Click on "Send emails" or hit "Generate Link" and copy the link, which you can then share with employees.
Monitor and respond to reviews.
You can view and respond to employee and interview reviews from the "Community Reviews" section of the Employer Center. You can also download your reviews in Excel format to analyze them at a later stage.
When responding to reviews, Glassdoor recommends creating a draft of your response first, reviewing it for errors, being polite regardless of the tone of the review, and acknowledging positive feedback. See Glassdoor's detailed guide on how to respond to reviews for more guidance.
Post company updates.
Showcase your work culture and get candidates excited about working for your company by regularly posting updates, such as new product launches, news stories, company milestones, and events. Whenever you post a company update, users who follow your page receive email alerts, which can help drive traffic to your page.
According to Glassdoor, 75% of their users are more likely to apply for jobs with companies that are active on Glassdoor.
Review your analytics.
Glassdoor's free plan includes company update analytics which allow you to track followers. page views, and engagement with your content. The Standard and Select plans include more detailed analytics, including insights about your followers' locations, demographics, and job functions; keyword analysis of reviews; and competitor comparisons.
More than simply keeping track of what people are saying about a business, Glassdoor's analytics tools help employers to understand who their audience is and how they engage with content. It is then up to the employer to use these insights to optimize their content and target the right audience for their brand.
Promote your company and jobs.
Post your jobs on Indeed.
Together, Glassdoor and Indeed present an almost seamless solution for companies to attract job seekers and build their brands. However, while Indeed famously offers free job postings, these do not appear on Glassdoor. Only paid job posts on Indeed also appear on Glassdoor.
Having your job posts appear on Glassdoor makes it easy for candidates who are already interested in your company and researching it online to find relevant job opportunities.
Read our review of Indeed with pricing information and posting instructions.
Purchase brand advertising.
You can actively promote your company and job openings on Glassdoor with targeted display advertising. This add-on feature allows you to target top talent on the platform — even on competitor profiles — with branded display advertising.
Glassdoor vs. Indeed:
While Indeed and Glassdoor have similar features, such as company pages and analytics tools, they serve different purposes. Indeed serves as a job posting site, while Glassdoor is a well-known employer review site. Glassdoor offers more comprehensive employer branding and analytics features than Indeed. See our detailed comparison for more.
Glassdoor vs. SEEK:
Glassdoor is an international employer review site, whereas SEEK is an Australian job posting site. While Glassdoor attracts more than 50 million monthly visitors to its U.S. site, its Australian portal only attracts around 1 million monthly page visits. SEEK, by comparison, is far more popular locally, with more than 20 million monthly visitors.
Glassdoor vs. CareerOne:
While Glassdoor is an international platform, CareerOne serves only Australia. Unlike Glassdoor, which primarily serves as an employer review site and offers employer branding solutions, CareerOne is a job site. The company offers a range of hiring tools, from job posting packages to candidate tracking tools.
Key Information
Legal Name | Glassdoor, Inc. |
Founder | |
Founding Date | June 01, 2007 |
Address | 100 Shoreline Hwy., Mill Valley, California 94941 USA |
Website |