Virtual reality is immersive technology that simulates real-life scenarios by placing users in a virtual setting where they interact using voice commands or a set of controls. Virtual reality has a variety of useful applications for everything from employee training to video gaming.
Recently, recruiters have turned to virtual reality as a means of attracting more job candidates. By using VR during the recruiting process, recruiters can offer virtual tours of a workplace or arrange a virtual meeting with potential co-workers.
In some instances, VR can even be used to allow a candidate who cannot be onsite to see what it's like to work in a particular setting.
Intuit, the software company behind tools like Quickbooks and TurboTax, created a virtual reality experience that introduces prospective employees to their company culture. The goal of the project was to go beyond relationship-building and offer candidates an experience.
A design team at Intuit created a virtual reality tour of their headquarters in just 10 days. The project was prompted by the question, "How do you share the Intuit experience without someone actually sitting, working or walking around campus?”
The reason companies like Intuit are turning to VR is that workers are just as concerned with the quality of their work environment as they are with their role and their salary. People want to know if the experience will be rewarding, and they do not want to commit to a place that will not enhance their own career development.
Onboarding with VR
Another interesting use of virtual reality in the workplace is for employee onboarding. Immersive technologies allow employers to give new employees pre-programmed training sessions that are interactive. Furthermore, new employees that have been hired for skilled positions can use VR to hone their skills before being placed in the real environment.
By gamifying the work environment, managers can give new employees the opportunity to master their duties in a safe place - meaning that the risk of costly errors can be lowered greatly.
For example, Seimens uses virtual reality simulators to train new employees on procedures in dangerous oil and gas sites. By doing this, the company is able to simulate dangerous experiences that require care without putting new and inexperienced employees in harm's way.
Dramatic advances in virtual reality technologies have created a whole new avenue for recruiting and training employees. If VR isn't already part of your recruiting strategy or training plan, perhaps it's time to consider investing in this groundbreaking technology.